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	<title>School News | School of Communication, HSUHK</title>
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		<title>Prof. Scarlet Tso Shares Insights on Communication Education with China Daily</title>
		<link>https://scom.hsu.edu.hk/en/2026/07/15/prof-scarlet-tso-shares-insights-on-communication-education-with-china-daily/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=prof-scarlet-tso-shares-insights-on-communication-education-with-china-daily</link>
		
		<dc:creator><![CDATA[Lam Tsz Hin]]></dc:creator>
		<pubDate>Wed, 15 Jul 2026 07:13:00 +0000</pubDate>
				<category><![CDATA[School Latest Information]]></category>
		<category><![CDATA[School News]]></category>
		<guid isPermaLink="false">https://scom.hsu.edu.hk/?p=26206</guid>

					<description><![CDATA[<p>Prof. Scarlet Tso, Dean of the School of Communication at The Hang Seng University of Hong Kong (HSUHK), was recently featured in an exclusive interview with China Daily published on 15 July 2026. In the article, Prof. Tso highlighted the innovative programmes, advanced facilities, and strategic partnerships that make HSUHK’s School of Communication a leading [&#8230;]</p>
<p>The post <a href="https://scom.hsu.edu.hk/en/2026/07/15/prof-scarlet-tso-shares-insights-on-communication-education-with-china-daily/">Prof. Scarlet Tso Shares Insights on Communication Education with China Daily</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></description>
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.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style>				<p>Prof. Scarlet Tso, Dean of the School of Communication at The Hang Seng University of Hong Kong (HSUHK), was recently featured in an exclusive interview with China Daily published on 15 July 2026. In the article, Prof. Tso highlighted the innovative programmes, advanced facilities, and strategic partnerships that make HSUHK’s School of Communication a leading institution for nurturing future communication professionals.</p><p>Key Highlights from the Article:</p><p>1. Transformative Curriculum: The School of Communication offers an interdisciplinary education combining journalism, business, public relations, communication technologies and arts and culture communication. Programmes such as the Bachelor of Arts (Honours) in Convergent Media and Communication Technology prepare students for careers enhanced by artificial intelligence and digital transformation.</p><p>2. Advanced Learning Facilities: The school’s state-of-the-art facilities, including the Cinema and TV Production Centre and Radio Broadcast Studio, offer students hands-on learning experiences to develop practical skills for the dynamic communication industry.</p><p>3. Global Partnerships and Initiatives: Under Prof. Tso’s leadership, the school has established partnerships with renowned institutions like Tsinghua University and Fudan University, fostering academic exchanges and collaboration. It also launched the Forum of Deans of Schools of Journalism and Communication to promote regional academic dialogue.</p><p>4. Support for Student Growth: Prof. Tso emphasised the school’s commitment to student development through mentorship programmes, experiential learning opportunities, and its signature initiative, the HSUHK Business Journalism Awards, which celebrate professional excellence in journalism.</p><p>This interview reflects the school’s dedication to equipping its graduates with the knowledge, skills, and confidence needed to excel in the rapidly evolving communication field.</p><p><img fetchpriority="high" decoding="async" class="alignnone wp-image-26207 size-large" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/07/20260602on10-1-1024x683.jpg" alt="" width="780" height="520" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/07/20260602on10-1-1024x683.jpg 1024w, https://scom.hsu.edu.hk/wp-content/uploads/2026/07/20260602on10-1-300x200.jpg 300w" sizes="(max-width: 780px) 100vw, 780px" /></p><p>Prof. Scarlet Tso, Dean of the School of Communication at The Hang Seng University of Hong Kong (HSUHK), was recently featured in an exclusive interview with China Daily.</p><p><img decoding="async" class="alignnone wp-image-26209 size-large" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/07/HSUHK-SCOM_v2_-2-902x1024.jpg" alt="" width="780" height="885" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/07/HSUHK-SCOM_v2_-2-902x1024.jpg 902w, https://scom.hsu.edu.hk/wp-content/uploads/2026/07/HSUHK-SCOM_v2_-2-264x300.jpg 264w" sizes="(max-width: 780px) 100vw, 780px" /></p><p>For the full interview, visit <a href="https://www.chinadailyhk.com/hk/article/636461#HSUHK-program-prepares-future-innovators-for-a-digital-world-2026-07-15">China Daily</a>.</p>						</div>
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							</div><p>The post <a href="https://scom.hsu.edu.hk/en/2026/07/15/prof-scarlet-tso-shares-insights-on-communication-education-with-china-daily/">Prof. Scarlet Tso Shares Insights on Communication Education with China Daily</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></content:encoded>
					
		
		
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		<title>Professor Scarlet Tso, Dean, School of Communication, The Hang Seng University of Hong Kong Shares Insights on AI-Enhanced Social Media at the GBA (Dongguan) Brand Conference 2026</title>
		<link>https://scom.hsu.edu.hk/en/2026/06/29/professor-scarlet-tso-dean-school-of-communication-the-hang-seng-university-of-hong-kong-shares-insights-on-ai-enhanced-social-media-at-the-gba-dongguan-brand-conference-2026/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=professor-scarlet-tso-dean-school-of-communication-the-hang-seng-university-of-hong-kong-shares-insights-on-ai-enhanced-social-media-at-the-gba-dongguan-brand-conference-2026</link>
		
		<dc:creator><![CDATA[Tommy]]></dc:creator>
		<pubDate>Mon, 29 Jun 2026 09:17:13 +0000</pubDate>
				<category><![CDATA[School Latest Information]]></category>
		<category><![CDATA[School News]]></category>
		<guid isPermaLink="false">https://scom.hsu.edu.hk/?p=26193</guid>

					<description><![CDATA[<p>On 29 June 2026, Professor Scarlet, Dean of the School of Communication at The Hang Seng University of Hong Kong, was invited to attend the &#8220;GBA (Dongguan) Brand Conference 2026&#8221; as a guest speaker. In her presentation, titled How Social Media Utilises AI to Enhance Brand Preference, Professor Tso discussed AI&#8217;s pivotal role in shaping [&#8230;]</p>
<p>The post <a href="https://scom.hsu.edu.hk/en/2026/06/29/professor-scarlet-tso-dean-school-of-communication-the-hang-seng-university-of-hong-kong-shares-insights-on-ai-enhanced-social-media-at-the-gba-dongguan-brand-conference-2026/">Professor Scarlet Tso, Dean, School of Communication, The Hang Seng University of Hong Kong Shares Insights on AI-Enhanced Social Media at the GBA (Dongguan) Brand Conference 2026</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></description>
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							<p>On 29 June 2026, Professor Scarlet, Dean of the School of Communication at The Hang Seng University of Hong Kong, was invited to attend the &#8220;GBA (Dongguan) Brand Conference 2026&#8221; as a guest speaker. In her presentation, titled <em>How Social Media Utilises AI to Enhance Brand Preference</em>, Professor Tso discussed AI&#8217;s pivotal role in shaping modern branding strategies. The conference, which brought together approximately 500 experts, government officials, business leaders, and academics, revolved around the theme <em>Brands in AI Era</em>. It focused on exploring how artificial intelligence (AI) is empowering brand innovation and positioning Greater Bay Area (GBA) brands for global success.</p><p><img decoding="async" class="alignnone size-full wp-image-26187" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/06/Photo_1.jpg" alt="" width="1800" height="1350" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/06/Photo_1.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/06/Photo_1-300x225.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/06/Photo_1-1024x768.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Prof. Tso was invited to attend the &#8220;GBA (Dongguan) Brand Conference 2026&#8221; as a guest speaker</p><p> </p><p><strong>Professor Tso’s Keynote Address: Leveraging AI for Enhancing Brand Preferences on Social Media</strong></p><p>Professor Tso’s address offered an academic and pragmatic exploration of how social media, powered by AI technologies, cultivates and amplifies brand preferences. Her presentation outlined critical challenges, innovative applications, and solutions for making AI an instrumental part of brand development.</p><p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-26186" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/06/Photo_2v2.jpg" alt="" width="1800" height="1200" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/06/Photo_2v2.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/06/Photo_2v2-300x200.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/06/Photo_2v2-1024x683.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Prof. Tso’s Keynote Address: Leveraging AI for Enhancing Brand Preferences on Social Media</p><p> </p><ol><li><strong> Transformation and Challenges in the Social Media Ecosystem</strong></li></ol><p>Professor To began by analysing the structural shifts occurring in today’s social media landscape. She highlighted the emergence of algorithm-driven platforms and their profound impact. As recommendation algorithms become increasingly transparent, content selection and dissemination are growing more scientific. However, these developments present dual challenges for brands:</p><ul><li><strong>Algorithm Dependence</strong>: According to Professor Tso, 71% of marketing decision-makers believe that &#8220;if a brand fails to align with an algorithm, its content becomes difficult to discover.&#8221;</li><li><strong>Content Uniformity Risk</strong>: Over-optimisation targeting algorithms results in a sea of homogeneous content, which undermines brand distinctiveness and long-term competitiveness.</li></ul><p>These trends signify a deeper shift: brands must now evolve from merely attracting user engagement to deeply understanding and adapting to platform rules and algorithmic tendencies.</p><ol start="2"><li><strong> Defining Brand Preference and AI’s Key Contributions</strong></li></ol><p>Professor Tso illuminated the concept of <em>brand preference</em>, which she defined as a consumer’s conscious preference for a specific brand over competitors. She outlined the three dimensions of brand preference:</p><ul><li><strong>Cognitive Dimension</strong>: Brand awareness and associations.</li><li><strong>Emotional Dimension</strong>: Brand attitudes and emotional connections.</li><li><strong>Behavioural Dimension</strong>: Purchase intention and brand loyalty.</li></ul><p>She further unveiled AI’s critical role in strengthening brand preference and enumerated key applications:</p><ul><li><strong>Personalised Recommendations</strong>: She cited Netflix’s AI-powered algorithm, which drives over 80% of its content views, and Nike Fit&#8217;s AI foot-scanning technology, designed to enhance precision and customer satisfaction.</li><li><strong>Generative Content Creation</strong>: AI creates unique visual and narrative content, such as Heinz’s AI-generated creative images, which achieved over 800 million views.</li><li><strong>Dynamic Decision-Making Support</strong>: AI tools excel in analysing consumer sentiment, informing brands to adjust their strategies in real time and deliver superior user experiences.</li></ul><ol start="3"><li><strong> Practical Case Studies of AI-Enabled Brand Development</strong></li></ol><p>Professor Tso provided compelling case studies to demonstrate how AI is revolutionising branding. These examples included:</p><ul><li><strong>Virtual Influencers</strong>: Collaborations between brands and AI-generated virtual influencers, such as Lil Miquela, who partnered with BMW, reveal innovative approaches to engaging audiences and elevating brand appeal.</li><li><strong>Deep Personalisation</strong>: Nike Fit&#8217;s AI application, which scans foot dimensions to offer precise shoe size recommendations, serves as a benchmark in using AI to enrich customer experience and foster loyalty.</li></ul><ol start="4"><li><strong> Challenges and Risk Management in AI Deployment</strong></li></ol><p>While acknowledging AI’s transformative potential, Professor Tso also addressed the inherent challenges and risks in its use:</p><ul><li><strong>Loss of Authenticity</strong>: Content generated by AI-powered systems, though effective, can at times lack emotional warmth and human connection, as exemplified by certain AI advertisements that drew criticism for insufficient human sentiment.</li><li><strong>Data Privacy and Ethical Concerns</strong>: Personalisation algorithms often raise concerns about privacy infringements. Balancing user privacy with targeted recommendations remains a challenge.</li><li><strong>Over-Reliance on Technology</strong>: Professor Tso emphasised that brands must avoid sidelining human creativity and ensure that AI is used as a tool to complement, not replace, holistic marketing strategies.</li></ul><p> </p><p><strong>Conclusion and Insights</strong></p><p>In concluding her speech, Professor Tso remarked:<br /><em>&#8220;AI is indispensable for enhancing brand preference on social media, but it must be coupled with human creativity to achieve enduring success. Brand influence stems not only from technological enhancement but also from sustained emotional engagement and personalised interaction.&#8221;</em></p><p>She encouraged brands to actively explore and experiment with AI applications, while maintaining a steadfast focus on core brand values and human-centric narratives.</p><p>Professor Tso’s insights significantly contributed to the dialogue on AI-driven brand strategies, offering actionable knowledge and strategic frameworks to attendees. Her participation not only reinforced the academic authority of Hang Seng University of Hong Kong’s School of Communication in the field of branding and strategy but also provided valuable guidance to the GBA’s ambitious drive for global brand competitiveness.</p><p> </p><p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-26185" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/06/Photo_3v3.jpg" alt="" width="1800" height="1200" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/06/Photo_3v3.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/06/Photo_3v3-300x200.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/06/Photo_3v3-1024x683.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Prof. Tso encouraged brands to actively explore and experiment with AI applications, while maintaining a steadfast focus on core brand values and human-centric narratives</p>						</div>
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							</div><p>The post <a href="https://scom.hsu.edu.hk/en/2026/06/29/professor-scarlet-tso-dean-school-of-communication-the-hang-seng-university-of-hong-kong-shares-insights-on-ai-enhanced-social-media-at-the-gba-dongguan-brand-conference-2026/">Professor Scarlet Tso, Dean, School of Communication, The Hang Seng University of Hong Kong Shares Insights on AI-Enhanced Social Media at the GBA (Dongguan) Brand Conference 2026</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></content:encoded>
					
		
		
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		<title>傳播學院2026年全新自家製作 &#8211; 我們的非常任務</title>
		<link>https://scom.hsu.edu.hk/en/2026/06/01/%e5%82%b3%e6%92%ad%e5%ad%b8%e9%99%a22026%e5%b9%b4%e5%85%a8%e6%96%b0%e8%87%aa%e5%ae%b6%e8%a3%bd%e4%bd%9c-%e6%88%91%e5%80%91%e7%9a%84%e9%9d%9e%e5%b8%b8%e4%bb%bb%e5%8b%99-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=%25e5%2582%25b3%25e6%2592%25ad%25e5%25ad%25b8%25e9%2599%25a22026%25e5%25b9%25b4%25e5%2585%25a8%25e6%2596%25b0%25e8%2587%25aa%25e5%25ae%25b6%25e8%25a3%25bd%25e4%25bd%259c-%25e6%2588%2591%25e5%2580%2591%25e7%259a%2584%25e9%259d%259e%25e5%25b8%25b8%25e4%25bb%25bb%25e5%258b%2599-2</link>
		
		<dc:creator><![CDATA[Tommy]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 06:47:27 +0000</pubDate>
				<category><![CDATA[School Latest Information]]></category>
		<category><![CDATA[School News]]></category>
		<guid isPermaLink="false">https://scom.hsu.edu.hk/?p=25778</guid>

					<description><![CDATA[<p>【Action! Step 1】 話說傳播學院來了一群精力充沛、能量十足的新生，老師找來了其中三個同學，請他們為學院構思一條宣傳片，既要展示學院眾多設施，又要有創意。三個同學於是開始了這個非常任務⋯⋯想知他們有多天馬行空？即刻睇片啦！ 【Action! Step 2】 要感受傳播學院的活力，享受多元的學習旅程﹔或者想成為具創意的傳播人才，即刻點擊以下報名連結： https://scom.hsu.edu.hk/zh/admission-2/  香港恒生大學傳播學院網站： https://scom.hsu.edu.hk/zh/about-us-2/   #香港恒生大學傳播學院 #新聞及傳播（榮譽）學士課程 #融合媒體及傳播科技（榮譽）文學士 #藝術及文化傳播（榮譽）文學士</p>
<p>The post <a href="https://scom.hsu.edu.hk/en/2026/06/01/%e5%82%b3%e6%92%ad%e5%ad%b8%e9%99%a22026%e5%b9%b4%e5%85%a8%e6%96%b0%e8%87%aa%e5%ae%b6%e8%a3%bd%e4%bd%9c-%e6%88%91%e5%80%91%e7%9a%84%e9%9d%9e%e5%b8%b8%e4%bb%bb%e5%8b%99-2/">傳播學院2026年全新自家製作 – 我們的非常任務</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></description>
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							<div id="expanded" class="style-scope ytd-text-inline-expander"><span class="ytAttributedStringHost ytAttributedStringWhiteSpacePreWrap" dir="auto"><span class="ytAttributedStringLinkInheritColor" dir="auto">【Action! Step 1】 話說傳播學院來了一群精力充沛、能量十足的新生，老師找來了其中三個同學，請他們為學院構思一條宣傳片，既要展示學院眾多設施，又要有創意。三個同學於是開始了這個非常任務⋯⋯想知他們有多天馬行空？即刻睇片啦！<br /></span></span></div><div> </div><div class="style-scope ytd-text-inline-expander"><span class="ytAttributedStringHost ytAttributedStringWhiteSpacePreWrap" dir="auto"><span class="ytAttributedStringLinkInheritColor" dir="auto">【Action! Step 2】 要感受傳播學院的活力，享受多元的學習旅程﹔或者想成為具創意的傳播人才，即刻點擊以下報名連結： </span><span class="ytAttributedStringLinkInheritColor" dir="auto"><a class="ytAttributedStringLink ytAttributedStringLinkCallToActionColor" tabindex="0" href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqay01N2tXbVhsSkI1WTJfY01vaHE2U3kyLUZDZ3xBQ3Jtc0tsRGhVc3F3WVFJZlozeUFDMXBrN0k3YXhmeG15S2ZYdU51S3YwZkJkNDMtMVN0VWRRaHk5ZWFHUWM0VjhkeVp2N3BMXy1BbGFGYmNNaUFsU1Fqb2hQVkQ3R0RmaUtYczBlSnBGXzlBemcyRUtRbVpvQQ&amp;q=https%3A%2F%2Fscom.hsu.edu.hk%2Fzh%2Fadmission-2%2F&amp;v=x8gQVjBKPfg" target="_blank" rel="nofollow noopener">https://scom.hsu.edu.hk/zh/admission-2/</a></span> </span></div><div> </div><div class="style-scope ytd-text-inline-expander"><span class="ytAttributedStringHost ytAttributedStringWhiteSpacePreWrap" dir="auto"><span class="ytAttributedStringLinkInheritColor" dir="auto">香港恒生大學傳播學院網站： </span><span class="ytAttributedStringLinkInheritColor" dir="auto"><a class="ytAttributedStringLink ytAttributedStringLinkCallToActionColor" tabindex="0" href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbTZDdEdEUmZHT2gwM3ZQLVFZREhOa21wX0Q0QXxBQ3Jtc0trZkhaVDlpVUxlaDByQWFRMkR5cVI1WUNYcjhtemVQQl9mY1BnLVgyT3d2Qm00alN4N1ZudDl0TUh6cG5NblVpQnozQWJHM3VZSU90V0p1d0UyUzhOR1p4eGUtczBZX1ZIWU5Ec1hvTm5WR0Q1Sy1jYw&amp;q=https%3A%2F%2Fscom.hsu.edu.hk%2Fzh%2Fabout-us-2%2F&amp;v=x8gQVjBKPfg" target="_blank" rel="nofollow noopener">https://scom.hsu.edu.hk/zh/about-us-2/</a></span><span class="ytAttributedStringLinkInheritColor" dir="auto">  </span></span></div><div> </div><div class="style-scope ytd-text-inline-expander"><span class="ytAttributedStringHost ytAttributedStringWhiteSpacePreWrap" dir="auto"><span class="ytAttributedStringLinkInheritColor" dir="auto"><a class="ytAttributedStringLink ytAttributedStringLinkCallToActionColor" tabindex="0" href="https://www.youtube.com/hashtag/%E9%A6%99%E6%B8%AF%E6%81%92%E7%94%9F%E5%A4%A7%E5%AD%B8%E5%82%B3%E6%92%AD%E5%AD%B8%E9%99%A2" target="">#香港恒生大學傳播學院</a></span> <span class="ytAttributedStringLinkInheritColor" dir="auto"><a class="ytAttributedStringLink ytAttributedStringLinkCallToActionColor" tabindex="0" href="https://www.youtube.com/hashtag/%E6%96%B0%E8%81%9E%E5%8F%8A%E5%82%B3%E6%92%AD" target="">#新聞及傳播</a></span><span class="ytAttributedStringLinkInheritColor" dir="auto">（榮譽）學士課程<br /></span><span class="ytAttributedStringLinkInheritColor" dir="auto"><a class="ytAttributedStringLink ytAttributedStringLinkCallToActionColor" tabindex="0" href="https://www.youtube.com/hashtag/%E8%9E%8D%E5%90%88%E5%AA%92%E9%AB%94%E5%8F%8A%E5%82%B3%E6%92%AD%E7%A7%91%E6%8A%80" target="">#融合媒體及傳播科技</a></span><span class="ytAttributedStringLinkInheritColor" dir="auto">（榮譽）文學士 <br /></span><span class="ytAttributedStringLinkInheritColor" dir="auto"><a class="ytAttributedStringLink ytAttributedStringLinkCallToActionColor" tabindex="0" href="https://www.youtube.com/hashtag/%E8%97%9D%E8%A1%93%E5%8F%8A%E6%96%87%E5%8C%96%E5%82%B3%E6%92%AD" target="">#藝術及文化傳播</a></span><span class="ytAttributedStringLinkInheritColor" dir="auto">（榮譽）文學士</span></span></div>						</div>
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							</div><p>The post <a href="https://scom.hsu.edu.hk/en/2026/06/01/%e5%82%b3%e6%92%ad%e5%ad%b8%e9%99%a22026%e5%b9%b4%e5%85%a8%e6%96%b0%e8%87%aa%e5%ae%b6%e8%a3%bd%e4%bd%9c-%e6%88%91%e5%80%91%e7%9a%84%e9%9d%9e%e5%b8%b8%e4%bb%bb%e5%8b%99-2/">傳播學院2026年全新自家製作 – 我們的非常任務</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></content:encoded>
					
		
		
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		<title>SCOM Holds the First Teaching Sharing Seminar in AY2025/26</title>
		<link>https://scom.hsu.edu.hk/en/2026/05/28/scom-holds-the-first-teaching-sharing-seminar-in-ay2025-26/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=scom-holds-the-first-teaching-sharing-seminar-in-ay2025-26</link>
		
		<dc:creator><![CDATA[Tommy]]></dc:creator>
		<pubDate>Thu, 28 May 2026 02:01:24 +0000</pubDate>
				<category><![CDATA[School Latest Information]]></category>
		<category><![CDATA[School News]]></category>
		<guid isPermaLink="false">https://scom.hsu.edu.hk/?p=25878</guid>

					<description><![CDATA[<p>The School of Communication (SCOM) held its First Teaching Sharing Seminar in AY2025/26 on 28 May 2026. The seminar was delivered by Dr. Chan Ka Lok, Sobel, Senior Lecturer of SCOM, under the title “AI Video Model for Enhancing Teaching, Learning and Content Creation.” Dr. Chan first introduced the outcomes of the teaching development project [&#8230;]</p>
<p>The post <a href="https://scom.hsu.edu.hk/en/2026/05/28/scom-holds-the-first-teaching-sharing-seminar-in-ay2025-26/">SCOM Holds the First Teaching Sharing Seminar in AY2025/26</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></description>
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							<p>The School of Communication (SCOM) held its First Teaching Sharing Seminar in AY2025/26 on 28 May 2026. The seminar was delivered by Dr. Chan Ka Lok, Sobel, Senior Lecturer of SCOM, under the title “AI Video Model for Enhancing Teaching, Learning and Content Creation.”</p><p>Dr. Chan first introduced the outcomes of the teaching development project “Enhancing Digital Communication through Generative AI: A Pilot Scheme for Innovative Pedagogies.” Supported by the University Teaching and Learning Development Grant, the project was conducted under the leadership and supervision of Professor Chiu Ying Chun, Ronald. The project team included Dr. Chan Ka Lok, Sobel, Ms. Cheng Suet Oi, Glacial, and Ms. Law Suk Yi, Doris. Through a series of practice-based workshops, the project aimed to enhance students’ AI application skills and AI literacy.</p><p>Based on pre- and post-workshop surveys, focus group discussions, student feedback, and project-based assessment, students showed clear improvement in AI tool application, and prompt engineering. Students also noted that the visits to RTHK’s AI Lab and television production studio helped them connect classroom learning with real-world industry practice.</p><p>In the second part of the seminar, focusing on the practice-based module CMT2001 Visual Effects and Animation in the Martin Ka Shing Lee Innovation Lab, he demonstrated how students learned virtual production workflows, AI VFX, set extension, motion control, and real-time interaction between performers and virtual backgrounds. He pointed out that XR production can reduce the limitations of traditional green-screen shooting, enhance production efficiency, and expand creative possibilities.</p><p>Dr. Chan emphasized that AI education should go beyond tool operation. Students also need to develop creative storytelling, aesthetic judgment, ethical awareness, and AI literacy. He proposed the teaching concept of “High Human Touch and High AI Tech,” encouraging students to make effective use of AI while creating original works with emotional depth and humanistic concern.</p><p>The seminar concluded with a question-and-answer session, during which SCOM colleagues exchanged views on the future development of AI-empowered teaching and  learning. The sharing demonstrated SCOM’s ongoing commitment to curriculum innovation and its efforts to equip students for the rapidly evolving media and communication industries.</p><p> </p><p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-25867" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/06/100-32.jpg" alt="" width="1800" height="1152" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/06/100-32.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/06/100-32-300x192.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/06/100-32-1024x655.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p><strong>Photo 1:</strong> Professor Siu Yuk Tai, Trevor introduces the theme of <strong>“</strong><strong>AI-generated Video and Teaching”</strong> for the First Teaching Sharing Seminar in AY2025/26.</p><p> </p><p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-25868" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/06/100-40.jpg" alt="" width="1800" height="1274" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/06/100-40.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/06/100-40-300x212.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/06/100-40-1024x725.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p><strong>Photo 2:</strong> Dr. Chan Ka Lok, Sobel shares his teaching experience in AI video models and generative AI pedagogy.</p><p> </p><p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-25869" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/06/100-50.jpg" alt="" width="1800" height="973" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/06/100-50.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/06/100-50-300x162.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/06/100-50-1024x554.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p><strong>Photo 3:</strong> The seminar showcases the application of AI VFX, XR production, and motion control technology in communication education.</p>						</div>
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							</div><p>The post <a href="https://scom.hsu.edu.hk/en/2026/05/28/scom-holds-the-first-teaching-sharing-seminar-in-ay2025-26/">SCOM Holds the First Teaching Sharing Seminar in AY2025/26</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></content:encoded>
					
		
		
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		<title>Dr. Sobel Chan’s AI Animated Short Sushi Party Receives Multiple International Festival Recognitions and Official Selection at BAFTA-Qualifying Brighton International Animation Festival 2026</title>
		<link>https://scom.hsu.edu.hk/en/2026/05/22/dr-sobel-chans-ai-animated-short-sushi-party-receives-multiple-international-festival-recognitions-and-official-selection-at-bafta-qualifying-brighton-international-animation-festival-2026/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dr-sobel-chans-ai-animated-short-sushi-party-receives-multiple-international-festival-recognitions-and-official-selection-at-bafta-qualifying-brighton-international-animation-festival-2026</link>
		
		<dc:creator><![CDATA[Tommy]]></dc:creator>
		<pubDate>Fri, 22 May 2026 03:40:52 +0000</pubDate>
				<category><![CDATA[School Latest Information]]></category>
		<category><![CDATA[School News]]></category>
		<guid isPermaLink="false">https://scom.hsu.edu.hk/?p=25794</guid>

					<description><![CDATA[<p>It is pleased to announce that the AI animated short film Sushi Party, directed by Dr. Sobel Chan Ka Lok, Senior Lecturer of the School of Communication, has received a series of international recognitions across art-tech, AI cinema, and animation film festivals. The film has been officially selected by Miami Art-Tech Summit 2025, AI Film [&#8230;]</p>
<p>The post <a href="https://scom.hsu.edu.hk/en/2026/05/22/dr-sobel-chans-ai-animated-short-sushi-party-receives-multiple-international-festival-recognitions-and-official-selection-at-bafta-qualifying-brighton-international-animation-festival-2026/">Dr. Sobel Chan’s AI Animated Short Sushi Party Receives Multiple International Festival Recognitions and Official Selection at BAFTA-Qualifying Brighton International Animation Festival 2026</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></description>
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							<p>It is pleased to announce that the AI animated short film <em>Sushi Party</em>, directed by Dr. Sobel Chan Ka Lok, Senior Lecturer of the School of Communication, has received a series of international recognitions across art-tech, AI cinema, and animation film festivals. The film has been officially selected by Miami Art-Tech Summit 2025, AI Film Awards Cannes 2025, AI Short Film Festival Larissa Lumina 2025, and Brighton International Animation Festival 2026, and was also named a Finalist at Neu Wave AI Film Festival 2025.</p><p>The latest recognition comes from the Brighton International Animation Festival 2026, where <em>Sushi Party</em> has been officially selected for the “You’ve Got to Laugh” comedy animation programme, scheduled for 25 April 2026 at the Brighton Dome Studio Theatre in UK. This selection is particularly meaningful as the Brighton International Animation Festival is a British Academy of Film and Television Arts (BAFTA)-qualifying animation festival, further affirming the film’s international visibility and professional recognition.</p><p>The standing of the BIAF jury also reflects the festival’s strong professional profile. Its jury brings together internationally recognized animation and creative industry figures, including Nina Gantz, a BAFTA-winning and Oscar-nominated Dutch animation director; Golden Wolf, an award-winning creative agency with offices in London and New York; and Amy Ashton, co-founder and director of BlackFrame, who has extensive experience in animation, commercials, children’s series, music videos, and community-based creative production.</p><p>The wider festival journey of <em>Sushi Party</em> reflects Dr. Chan’s continuous exploration of generative AI, animation, comedy, and visual storytelling. The film also aligns with the School of Communication’s commitment to creative media innovation, digital storytelling, and the integration of emerging technologies into communication education. Through this achievement, Dr. Chan’s work demonstrates how AI-assisted animation filmmaking can open new creative possibilities for both professional media production and future-oriented communication education</p><p> </p><p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-25788" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/image.jpg" alt="" width="1920" height="1080" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/image.jpg 1920w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/image-300x169.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/image-1024x576.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p><p><em>Image : Sushi Party</em> was officially selected for the “You’ve Got to Laugh” comedy animation programme at Brighton International Animation Festival 2026.</p>						</div>
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							</div><p>The post <a href="https://scom.hsu.edu.hk/en/2026/05/22/dr-sobel-chans-ai-animated-short-sushi-party-receives-multiple-international-festival-recognitions-and-official-selection-at-bafta-qualifying-brighton-international-animation-festival-2026/">Dr. Sobel Chan’s AI Animated Short Sushi Party Receives Multiple International Festival Recognitions and Official Selection at BAFTA-Qualifying Brighton International Animation Festival 2026</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></content:encoded>
					
		
		
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		<title>A Learning Experience in Macao: Preserving and Revitalizing Chinese Culture</title>
		<link>https://scom.hsu.edu.hk/en/2026/04/28/a-learning-experience-in-macao-preserving-and-revitalizing-chinese-culture/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-learning-experience-in-macao-preserving-and-revitalizing-chinese-culture</link>
		
		<dc:creator><![CDATA[Tommy]]></dc:creator>
		<pubDate>Tue, 28 Apr 2026 08:51:19 +0000</pubDate>
				<category><![CDATA[School Latest Information]]></category>
		<category><![CDATA[School News]]></category>
		<guid isPermaLink="false">https://scom.hsu.edu.hk/?p=25701</guid>

					<description><![CDATA[<p>The School of Communication at The Hang Seng University of Hong Kong recently hosted an enriching learning activity titled “Exploring Macao: Preserving and Revitalizing Chinese Culture” from April 28 to 29. Thirty students from diverse academic disciplines, accompanied by four faculty members, embarked on an immersive two-day, one-night cultural exploration of Macao. Supported by the [&#8230;]</p>
<p>The post <a href="https://scom.hsu.edu.hk/en/2026/04/28/a-learning-experience-in-macao-preserving-and-revitalizing-chinese-culture/">A Learning Experience in Macao: Preserving and Revitalizing Chinese Culture</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></description>
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							<p>The School of Communication at The Hang Seng University of Hong Kong recently hosted an enriching learning activity titled “Exploring Macao: Preserving and Revitalizing Chinese Culture” from April 28 to 29. Thirty students from diverse academic disciplines, accompanied by four faculty members, embarked on an immersive two-day, one-night cultural exploration of Macao. Supported by the Sin Wai Kin Chinese Culture Promotion Scheme and assisted by the Cultural Affairs Bureau of the Macao S.A.R. Government, the activity provided students with a multifaceted experience through site visits and thematic lectures, enabling them to gain a deep understanding of the significance and practical methods of preserving Macao’s rich Chinese cultural heritage.</p><p>Although Macao is widely celebrated for its distinctive Portuguese architectural style, it also harbors a vibrant and diverse Chinese cultural heritage. Designated a UNESCO World Heritage site in 2005, Macao features over 20 historic buildings that uniquely blend Western architectural influences with traditional temples and Lingnan-style mansions. Protecting these invaluable cultural assets remains a vital and ongoing effort. This educational journey aimed at deepening students’ appreciation of Macao’s rich cultural and historical tapestry, highlighting the importance of preserving these treasures through guided tours, expert presentations, and immersive culinary experiences. The initiative closely aligns with the mission of the Sin Wai Kin Chinese Culture Promotion Scheme, which is committed to promoting the preservation and revitalization of Chinese intangible cultural heritage.</p><p>During the activity, students visited several significant historical and cultural landmarks, including the Mandarin’s House, the Taipa Houses, the Kun Iam Ancient Temple, the Former Iec Long Firecracker Factory Walkway, and the Macao Museum. Through professional guided tours, they explored the history, cultural significance, and stories behind each site.</p><p>In addition, students enjoyed Macao’s iconic snacks and authentic Portuguese cuisine, gaining firsthand insight into the city’s distinctive culinary heritage. This gastronomic experience deepened their appreciation of Macao’s rich multicultural fusion and vibrant cultural diversity.</p><p>To further deepen students’ knowledge of cultural heritage conservation and revitalization, the School invited Dr. LUI Chak Keong, a Guest Assistant Professor from Macau University of Science and Technology, to deliver a special lecture titled “Exploring World Heritage Conservation.” Dr. LUI shared valuable academic insights, and students actively engaged with him throughout the interactive Q&amp;A session. Moreover, Dr. LEONG Hoi Keng, an expert in historical heritage, was invited by the School of Communication to personally guide students through the Kun Iam Ancient Temple, offering detailed explanations of the site’s historical background and cultural significance, thereby fostering a deeper respect and understanding of Macao’s cultural assets.</p><p>This learning journey not only broadened students’ cultural horizons but also strengthened their commitment to preserving Chinese culture, fully embodying the spirit of the Sin Wai Kin Chinese Culture Promotion Scheme in promoting cultural inheritance and innovation. The School of Communication at The Hang Seng University of Hong Kong remains dedicated to advancing the promotion and protection of Chinese culture, nurturing students to become proactive advocates for cultural heritage preservation.</p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25685 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/20260428_022431021_iOS.jpg" alt="" width="1800" height="1350" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/20260428_022431021_iOS.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/20260428_022431021_iOS-300x225.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/20260428_022431021_iOS-1024x768.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>The first stop was the “Mandarin’s House,” where teachers and students explored the blend of Chinese and Western architecture and learned about its owner, Zheng Guanying.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25681 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-40.jpg" alt="" width="1800" height="1255" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-40.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-40-300x209.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-40-1024x714.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25686 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5192.jpg" alt="" width="1800" height="1350" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5192.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5192-300x225.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5192-1024x768.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Dr. LUI Chak Keong gave a special presentation to the students at the “Zheng Guanying Memorial Museum.”</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25693 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_8664.jpg" alt="" width="1800" height="1389" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_8664.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_8664-300x232.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_8664-1024x790.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Teachers and students took a group photo with Dr. LUI Chak Keong outside the “Zheng Guanying Memorial Museum.”</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25687 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5210.jpg" alt="" width="1800" height="1350" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5210.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5210-300x225.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5210-1024x768.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>A guide from the Cultural Affairs Bureau of the Macao S.A.R. Government introduced the students to the architecture, history, and stories of the “Taipa Houses.”</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25682 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-56.jpg" alt="" width="1800" height="1054" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-56.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-56-300x176.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-56-1024x600.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Teachers and students took a group photo at the “Taipa Houses.”</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25689 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5227.jpg" alt="" width="1800" height="1350" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5227.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5227-300x225.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5227-1024x768.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25688 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5225.jpg" alt="" width="1800" height="1350" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5225.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5225-300x225.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5225-1024x768.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>The students visited the former site of the “Former Iec Long Firecracker Factory” to learn about the development of Macao’s traditional firecracker industry in the 20<sup>th</sup> century.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25694 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_8779.jpg" alt="" width="1800" height="1350" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_8779.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_8779-300x225.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_8779-1024x768.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>The students enjoyed their free time exploring Rua do Cunha during the trip.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25683 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-61.jpg" alt="" width="1800" height="1174" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-61.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-61-300x196.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-61-1024x668.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Besides the visit, the students also had the opportunity to taste authentic Portuguese cuisine and experience the flavors of Macao.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25691 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5260.jpg" alt="" width="1800" height="1350" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5260.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5260-300x225.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5260-1024x768.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25690 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5247.jpg" alt="" width="1800" height="2400" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5247.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5247-225x300.jpg 225w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5247-768x1024.jpg 768w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Dr. LEONG Hoi Keng visited the Kun Iam Ancient Temple to guide the students and explain its history and culture.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25684 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-64.jpg" alt="" width="1800" height="1200" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-64.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-64-300x200.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-64-1024x683.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Teachers and students took a group photo with Dr. LEONG Hoi Keng in front of the Kun Iam Ancient Temple.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25692 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5289.jpg" alt="" width="1800" height="1233" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5289.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5289-300x206.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_5289-1024x701.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>The students visited the Macao Museum to learn about Macao’s history and culture through the exhibits.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25695 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_8905.jpg" alt="" width="1800" height="1350" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_8905.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_8905-300x225.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_8905-1024x768.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>The Macau trip ended with a visit to the Macau Museum, where teachers and students took a group photo.</p>						</div>
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							</div><p>The post <a href="https://scom.hsu.edu.hk/en/2026/04/28/a-learning-experience-in-macao-preserving-and-revitalizing-chinese-culture/">A Learning Experience in Macao: Preserving and Revitalizing Chinese Culture</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></content:encoded>
					
		
		
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		<title>AI Workshop Students’ Works Exhibition and Awards Ceremony</title>
		<link>https://scom.hsu.edu.hk/en/2026/04/27/ai-workshop-students-works-exhibition-and-awards-ceremony/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ai-workshop-students-works-exhibition-and-awards-ceremony</link>
		
		<dc:creator><![CDATA[Tommy]]></dc:creator>
		<pubDate>Mon, 27 Apr 2026 08:14:15 +0000</pubDate>
				<category><![CDATA[School Latest Information]]></category>
		<category><![CDATA[School News]]></category>
		<guid isPermaLink="false">https://scom.hsu.edu.hk/?p=25675</guid>

					<description><![CDATA[<p>The inaugural “AI Workshop,” organized by the School of Communication at The Hang Seng University of Hong Kong, co-hosted by Radio Television Hong Kong (RTHK), and supported by the University Teaching and Learning Quality Committee, has successfully concluded. On April 27, the “AI Workshop Students’ Works Exhibition and Awards Ceremony” was held to showcase students’ [&#8230;]</p>
<p>The post <a href="https://scom.hsu.edu.hk/en/2026/04/27/ai-workshop-students-works-exhibition-and-awards-ceremony/">AI Workshop Students’ Works Exhibition and Awards Ceremony</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></description>
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							<p>The inaugural “AI Workshop,” organized by the School of Communication at The Hang Seng University of Hong Kong, co-hosted by Radio Television Hong Kong (RTHK), and supported by the University Teaching and Learning Quality Committee, has successfully concluded. On April 27, the “AI Workshop Students’ Works Exhibition and Awards Ceremony” was held to showcase students’ creative achievements and honor outstanding works.</p><p>This workshop marks the School of Communication’s first in-depth collaboration with the broadcasting and film industries in the field of artificial intelligence education. It was thoughtfully conceptualized and planned by Associate Dean Professor Ronald Chiu, together with three faculty members &#8211; Dr Sobel Chan, Ms. Doris Law and Ms. Glacial Cheng &#8211; marking a significant milestone in innovative teaching.</p><p>Amid the increasing integration of artificial intelligence in journalism, communication, and media, the workshop titled “Enhancing Digital Communication through Generative AI: A Pilot Scheme for Innovative Pedagogies” directly engages with this emerging trend. Its aim is to deepen both faculty and students’ understanding and practical application of Generative AI, thereby enhancing students’ competitiveness in the future job market.</p><p>The School of Communication extends sincere gratitude to RTHK for their strong support, providing professional instructors and organizing two visits to RTHK, enabling students to gain firsthand experience of AI’s practical applications in broadcasting. The expertise and guidance from RTHK professionals greatly enriched the students’ learning and broadened their perspectives.</p><p>Special thanks also go to Mr. Wave Cheung from the Hong Kong Visual Effects Association, who shared the latest AI advancements in the film industry and provided in-depth mentorship, effectively bridging theory and practice for the students.</p><p>Following eight intensive training sessions, students successfully utilized Generative AI to create image works on diverse themes. The School held a week-long exhibition of these works, followed by an award ceremony. From many entries, the judging panel selected a champion, first and second runners-up, and two merit award recipients. The champion was awarded to Lu Chaoqun, a Year 4 student of Convergent Media and Communication Technology; the first runner-up was Li Jinhan, a Year 2 student of Journalism and Communication; the second runner-up was Li Yuanjin, a Year 3 student of Convergent Media and Communication Technology. Merit awards went to Ou Yalan, a Year 2 student of Arts and Culture Communication, and Zhu Junxing, a Year 4 student of BBA (Hons) in Professional Accountancy.</p><p>The judges highly commended the students for their boundless creativity, diverse themes, and bold experimentation. They encouraged students to embrace AI as a powerful tool while cautioning against over-reliance, emphasizing the importance of cultivating personal storytelling skills and creativity.</p><p>At the award ceremony, Professor Scarlet Tso, Dean of the School of Communication, emphasized that although AI has become an indispensable component across today’s workplaces and professional fields, mastering technology alone is not enough. Developing the right mindset toward AI use &#8211; including ethical considerations and critical thinking &#8211; is equally vital. These qualities empower students to make responsible, professional decisions and produce superior work.</p><p>With the successful launch of this pioneering teaching initiative, the School of Communication looks forward to students applying the knowledge and skills gained from this workshop to their future studies and careers, showcasing greater creativity, responsibility, and professional competitiveness.</p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25662 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-2-3.jpg" alt="" width="1800" height="1350" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-2-3.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-2-3-300x225.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-2-3-1024x768.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Students visited the Radio Television Hong Kong AI Lab to gain firsthand understanding of the practical applications of AI technology in broadcasting services.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25663 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-32.jpg" alt="" width="1800" height="1350" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-32.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-32-300x225.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-32-1024x768.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>RTHK staff explained to the students the operation of the 4K UHD Outdoor Broadcasting Truck.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25664 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-41.jpg" alt="" width="1800" height="1350" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-41.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-41-300x225.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-41-1024x768.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>The students had the opportunity to visit the RTHK Virtual Reality Studio.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25660 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-1-2.jpg" alt="" width="1800" height="923" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-1-2.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-1-2-300x154.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-1-2-1024x525.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>A RTHK instructor taught the use of the AI generation tool Adobe Firefly.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25661 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-1-1.jpg" alt="" width="1800" height="1203" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-1-1.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-1-1-300x201.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-1-1-1024x684.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>A RTHK instructor taught students how to use the AI generation tool HeyGen.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25659 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/b885a45d-f148-4f09-808a-ee8aa3f5ecf8.jpg" alt="" width="1800" height="989" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/b885a45d-f148-4f09-808a-ee8aa3f5ecf8.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/b885a45d-f148-4f09-808a-ee8aa3f5ecf8-300x165.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/b885a45d-f148-4f09-808a-ee8aa3f5ecf8-1024x563.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Mr. Wave Cheung, the instructor, taught the students in class how to effectively use AI generation tools to enhance their video projects.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25665 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-21.jpg" alt="" width="1800" height="1200" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-21.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-21-300x200.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-21-1024x683.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Professor Jeanne FU, Vice-President (Learning and Student Experience) and Director of Centre for Innovation and Director of Centre for Innovation and Entrepreneurship at The Hang Seng University of Hong Kong, delivered the opening speech.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25666 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-46.jpg" alt="" width="1800" height="1220" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-46.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-46-300x203.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-46-1024x694.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Professor Scarlet TSO, Dean of the School of Communication, presented certificate of appreciation to Mr. Chan Chun Kit (center) and Mr. Chan Kwok Shing (right), representatives of RTHK.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25667 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-45.jpg" alt="" width="1800" height="1368" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-45.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-45-300x228.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-45-1024x778.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Professor Scarlet TSO, Dean of the School of Communication, presented certificate of appreciation to Mr. Wave Cheung from the Hong Kong Visual Effects Association.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25668 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-55.jpg" alt="" width="1800" height="1023" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-55.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-55-300x171.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-55-1024x582.jpg 1024w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-55-640x364.jpg 640w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>A group photo of guests, instructors, judges, organizing teachers, and students participating in the AI workshop.</p><p> </p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25669 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-60.jpg" alt="" width="1800" height="1107" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-60.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-60-300x185.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/100-60-1024x630.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Lighting Ceremony for the AI Workshop Students’ Works Exhibition.</p>						</div>
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							</div><p>The post <a href="https://scom.hsu.edu.hk/en/2026/04/27/ai-workshop-students-works-exhibition-and-awards-ceremony/">AI Workshop Students’ Works Exhibition and Awards Ceremony</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></content:encoded>
					
		
		
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		<title>Business Journalism Awards marks 10th Anniversary, presenting 34 awards to outstanding journalists</title>
		<link>https://scom.hsu.edu.hk/en/2026/04/23/business-journalism-awards-marks-10th-anniversary-presenting-34-awards-to-outstanding-journalists/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=business-journalism-awards-marks-10th-anniversary-presenting-34-awards-to-outstanding-journalists</link>
		
		<dc:creator><![CDATA[Tommy]]></dc:creator>
		<pubDate>Thu, 23 Apr 2026 04:31:56 +0000</pubDate>
				<category><![CDATA[School Latest Information]]></category>
		<category><![CDATA[School News]]></category>
		<guid isPermaLink="false">https://scom.hsu.edu.hk/?p=25841</guid>

					<description><![CDATA[<p>The School of Communication (SCOM) hosted the 10th HSUHK Business Journalism Awards Ceremony on 23 April. A total of 34 awards were presented to 15 media organisations, selected from over 600 submissions. The ceremony was officiated by Mr Algernon Yau, Secretary for Commerce and Economic Development of the HKSAR Government. The “Business Journalist of the [&#8230;]</p>
<p>The post <a href="https://scom.hsu.edu.hk/en/2026/04/23/business-journalism-awards-marks-10th-anniversary-presenting-34-awards-to-outstanding-journalists/">Business Journalism Awards marks 10th Anniversary, presenting 34 awards to outstanding journalists</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></description>
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							<p>The School of Communication (SCOM) hosted the 10th HSUHK Business Journalism Awards Ceremony on 23 April. A total of 34 awards were presented to 15 media organisations, selected from over 600 submissions. The ceremony was officiated by Mr Algernon Yau, Secretary for Commerce and Economic Development of the HKSAR Government.</p><p>The “Business Journalist of the Year” award was presented to Huang Wenqi from HK01, while the “Young Business Journalist of the Year” award went to Lau Siu-yee, also from HK01. Other major awards included “Best Business News Report”, “Best Business News Series”, “Best Real Estate News Report”, “Best Business Environmental, Social and Governance (ESG) News Report”, “Best Economic and Financial Policy News Report”, “Best Business Technology News Report”, and “Best Greater Bay Area Business News Report”. The award-winning organisations include TVB, Hong Kong Cable News, Phoenix Hong Kong Channel, RTHK, Ming Pao, Hong Kong Economic Journal, Hong Kong Economic Journal Monthly, Bloomberg Businessweek (Chinese Edition), Wen Wei Po, Ta Kung Pao, China Daily (Hong Kong Edition), Sing Tao Headline, East Week, and Economic Digest.</p><p>In his speech, Mr Yau emphasised that Hong Kong, as an international trade and financial hub, greatly benefits from in-depth business journalism. Such reporting enables stakeholders across various sectors to better understand market dynamics and make informed decisions. He commended the Business Journalism Awards for setting a professional yardstick in the industry over the past decade and encouraged practitioners to continue delivering high-quality journalism for the benefit of society.</p><p>Professor Simon S M Ho, President of HSUHK, remarked that the Business Journalism Awards have reached their 10th anniversary this year and have become one of the most influential accolades in Hong Kong’s business and financial journalism sector. He noted that in this age of information abundance, the public relies heavily on professional journalists to distil meaningful and trustworthy news. Professor Ho believes that outstanding journalists will not be replaced by artificial intelligence. Instead, they will leverage new tools to apply humanistic insight and professional judgement, while continuing to shoulder the responsibility of guiding informed decision-making in society.</p><p>Professor Scarlet Tso, Dean of SCOM, reflected on the Awards’ decade-long journey, noting that establishing a high-calibre business journalism award in Hong Kong has not been easy. She said SCOM took on this mission by launching the Business Journalism Awards — the first professional business journalism award initiated by a higher education institution in Hong Kong — with the aim of recognising outstanding practitioners. She observed that the profile of award-winning media organisations has expanded significantly over the years. She stressed that as technology advances rapidly, the core values of responsible and ethical reporting have become even more important.</p><p>For the complete Award List, please refer to <a href="https://bjawards.hsu.edu.hk/en/the-10th-business-journalism-awards-of-hsuhk-results-announcement/">here</a>.</p><p> </p><p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-25808" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-1.jpg" alt="" width="2000" height="1334" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-1.jpg 2000w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-1-300x200.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-1-1024x683.jpg 1024w" sizes="(max-width: 2000px) 100vw, 2000px" /></p><p>The ceremony was officiated by Mr Algernon Yau, Secretary for Commerce and Economic Development of the HKSAR Government</p><p> </p><p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-25806" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-3.jpg" alt="" width="2000" height="1333" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-3.jpg 2000w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-3-300x200.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-3-1024x682.jpg 1024w" sizes="(max-width: 2000px) 100vw, 2000px" /></p><p>The “Business Journalist of the Year” award was presented to Huang Wenqi from HK01</p><p> </p><p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-25807" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-2.jpg" alt="" width="2000" height="1007" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-2.jpg 2000w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-2-300x151.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-2-1024x516.jpg 1024w" sizes="(max-width: 2000px) 100vw, 2000px" /></p><p>The “Young Business Journalist of the Year” is awarded to Lau Siu-yee of HK01</p><p> </p><p><img loading="lazy" decoding="async" class="size-full wp-image-25805 alignnone" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-4.jpg" alt="" width="2000" height="1333" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-4.jpg 2000w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-4-300x200.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-4-1024x682.jpg 1024w" sizes="(max-width: 2000px) 100vw, 2000px" /></p><p>Closing remarks delivered by Professor Scarlet Tso, Dean of the School of Communication</p><p> </p><p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-25804" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-5.jpg" alt="" width="2000" height="990" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-5.jpg 2000w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-5-300x149.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/Picture-5-1024x507.jpg 1024w" sizes="(max-width: 2000px) 100vw, 2000px" /></p><p>Group photo of the senior management, members of the Board of Governors and the Council of HSUHK, the awardees of the 10th Business Journalism Awards, and the panel of judges and sponsors</p><div class="row newsmag-article-post-footer"> </div><div class="elementor-element elementor-element-c2c932b elementor-widget elementor-widget-image" data-id="c2c932b" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> </div></div></div><div class="elementor-element elementor-element-84dbd78 elementor-widget elementor-widget-image" data-id="84dbd78" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> </div></div></div>						</div>
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							</div><p>The post <a href="https://scom.hsu.edu.hk/en/2026/04/23/business-journalism-awards-marks-10th-anniversary-presenting-34-awards-to-outstanding-journalists/">Business Journalism Awards marks 10th Anniversary, presenting 34 awards to outstanding journalists</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></content:encoded>
					
		
		
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		<title>A Visit to Metro Broadcast</title>
		<link>https://scom.hsu.edu.hk/en/2026/04/16/a-visit-to-metro-broadcast/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-visit-to-metro-broadcast</link>
		
		<dc:creator><![CDATA[Tommy]]></dc:creator>
		<pubDate>Thu, 16 Apr 2026 07:08:02 +0000</pubDate>
				<category><![CDATA[School Latest Information]]></category>
		<category><![CDATA[School News]]></category>
		<guid isPermaLink="false">https://scom.hsu.edu.hk/?p=25745</guid>

					<description><![CDATA[<p>To help our students deepen their understanding of radio broadcasting services and operations, 25 students and teachers from the School of Communication visited Metro Broadcasting Corporation Limited on April 16, 2026. The itinerary is mainly divided into three parts. First, during the radio station introduction, Ms. Michelle Ngai, Channel Director of Metro Finance, delivered a [&#8230;]</p>
<p>The post <a href="https://scom.hsu.edu.hk/en/2026/04/16/a-visit-to-metro-broadcast/">A Visit to Metro Broadcast</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></description>
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							<p style="margin: 0cm; text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="color: black;">To help our students deepen their understanding of radio broadcasting services and operations, 25 students and teachers from the School of Communication visited Metro Broadcasting Corporation Limited on April 16, 2026.<br /><br /></span></p><p style="margin: 0cm; text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="color: black;">The itinerary is mainly divided into three parts. First, during the radio station introduction, Ms. Michelle Ngai, Channel Director of Metro Finance, delivered a presentation on the channel’s positioning and operations. She shared how the channel designs its programmes in response to global market developments and social trends, with the goal of offering distinctive content—so that it becomes a platform that others cannot easily replace.<br /><br /></span></p><p style="margin: 0cm; text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="color: black;">Next, Mr. Michael Chan, Senior Commercial Producer and Station Sound Producer, introduced students to Metro Broadcasting’s organisational structure and operations, as well as its website and mobile application. As a programme host himself, he also pointed out that radio is no longer limited to audio broadcasting; it must also keep pace with the growth of multimedia platforms. He emphasised that programme hosts need to manage their own shows and possess a wide range of skills—for example, video production and social media design—so they can stay relevant and move with the times.<br /><br /></span></p><p style="margin: 0cm; text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="color: black;">In the second part, Mr. Chan led the students on a tour of the station facilities, including various live broadcasting studios and recording facilities. He also guided them through hands-on operation of the equipment.<br /><br /></span></p><p style="margin: 0cm; text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="color: black;">The third part consisted of experience-based activities. Students had the opportunity to participate in a programme recording, take part in a discussion with Mr. Chan, and personally experience the programme production process. They also got to enjoy the fun of being “on-air.”</span></p><p style="margin: 0cm; text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="color: black;">Through this visit and hands-on experience, students were able to understand how radio broadcasting operates and develops, while also gaining insight into the professionalism and expectations of the broadcasting industry—benefiting greatly from the experience.</span></p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25736 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4751.jpg" alt="" width="1800" height="1350" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4751.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4751-300x225.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4751-1024x768.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Ms. Michelle Ngai, Channel Director of Metro Finance, delivered a presentation on the channel’s positioning and operations.</p><p> </p><p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-25735" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4757.jpg" alt="" width="1800" height="1183" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4757.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4757-300x197.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4757-1024x673.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-25734" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4767.jpg" alt="" width="1800" height="1350" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4767.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4767-300x225.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4767-1024x768.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Mr. Michael Chan, Senior Commercial Producer and Station Sound Producer led the students on a tour of the station facilities.</p><p> </p><p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-25732" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4821.jpg" alt="" width="1800" height="1229" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4821.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4821-300x205.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4821-1024x699.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Students had the opportunity to participate in a programme recording.</p><p> </p><p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-25750" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4805-1.jpg" alt="" width="1800" height="1092" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4805-1.jpg 1800w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4805-1-300x182.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/05/IMG_4805-1-1024x621.jpg 1024w" sizes="(max-width: 1800px) 100vw, 1800px" /></p><p>Group photo at the entrance of Metro Broadcast.</p>						</div>
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							</div><p>The post <a href="https://scom.hsu.edu.hk/en/2026/04/16/a-visit-to-metro-broadcast/">A Visit to Metro Broadcast</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></content:encoded>
					
		
		
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		<title>SCOM TALK (57): Three Elements of Museums Telling Good Stories: Engaging Content, Interactivity, and Exhibition Design</title>
		<link>https://scom.hsu.edu.hk/en/2026/03/26/scom-talk-57-three-elements-of-museums-telling-good-stories-engaging-content-interactivity-and-exhibition-design/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=scom-talk-57-three-elements-of-museums-telling-good-stories-engaging-content-interactivity-and-exhibition-design</link>
		
		<dc:creator><![CDATA[Tommy]]></dc:creator>
		<pubDate>Thu, 26 Mar 2026 06:46:39 +0000</pubDate>
				<category><![CDATA[School Latest Information]]></category>
		<category><![CDATA[School News]]></category>
		<category><![CDATA[SCOM Talk Series]]></category>
		<guid isPermaLink="false">https://scom.hsu.edu.hk/?p=25600</guid>

					<description><![CDATA[<p>Mr. Lam Kwok Fai, Director of the Hong Kong Heritage Museum, was invited to speak at the &#8220;SCOM TALK&#8221; series organised by the School of Communication at Hang Seng University of Hong Kong on 26 March. Under the theme &#8220;Effective Strategies for Museums to Tell Good Stories&#8221;, he shared valuable insights into cultural communication and [&#8230;]</p>
<p>The post <a href="https://scom.hsu.edu.hk/en/2026/03/26/scom-talk-57-three-elements-of-museums-telling-good-stories-engaging-content-interactivity-and-exhibition-design/">SCOM TALK (57): Three Elements of Museums Telling Good Stories: Engaging Content, Interactivity, and Exhibition Design</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></description>
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							<p>Mr. Lam Kwok Fai, Director of the Hong Kong Heritage Museum, was invited to speak at the &#8220;SCOM TALK&#8221; series organised by the School of Communication at Hang Seng University of Hong Kong on 26 March. Under the theme &#8220;Effective Strategies for Museums to Tell Good Stories&#8221;, he shared valuable insights into cultural communication and narrative strategies in museums. The talk drew a large and engaged audience.</p><p>Mr. Lam began by introducing the basic models of communication, pointing out that the distinctive feature of museum communication lies in the decontextualization and recontextualization of exhibits, while also taking into account visitors&#8217; purposes and the composition of their experiences. He cited the Shannon-Weaver communication model and the interactive experience model by Falk and Dierking to analyse how visitors&#8217; personal, social, and physical contexts influence their exhibition experience. Mr Lam emphasised that curation is a process of telling stories through exhibits within limited space and resources, requiring a balance among the museum&#8217;s mission, financial support, administrative procedures, and staffing.</p><p>Mr. Lam also drew on several successful exhibitions as case studies to concretely demonstrate the three key elements of storytelling — engaging content, interactivity, and exhibition design — as well as the outcomes of exhibition performance evaluation.</p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25595 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/04/100-43-v2.jpg" alt="" width="1600" height="1038" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/04/100-43-v2.jpg 1600w, https://scom.hsu.edu.hk/wp-content/uploads/2026/04/100-43-v2-300x195.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/04/100-43-v2-1024x664.jpg 1024w" sizes="(max-width: 1600px) 100vw, 1600px" /></p><p>Mr. Lam Kwok Fai responded to students&#8217; questions</p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-25594 size-full" src="https://scom.hsu.edu.hk/wp-content/uploads/2026/04/100-44-v2.jpg" alt="" width="1600" height="889" srcset="https://scom.hsu.edu.hk/wp-content/uploads/2026/04/100-44-v2.jpg 1600w, https://scom.hsu.edu.hk/wp-content/uploads/2026/04/100-44-v2-300x167.jpg 300w, https://scom.hsu.edu.hk/wp-content/uploads/2026/04/100-44-v2-1024x569.jpg 1024w" sizes="(max-width: 1600px) 100vw, 1600px" /></p><p>Group photo</p>						</div>
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							</div><p>The post <a href="https://scom.hsu.edu.hk/en/2026/03/26/scom-talk-57-three-elements-of-museums-telling-good-stories-engaging-content-interactivity-and-exhibition-design/">SCOM TALK (57): Three Elements of Museums Telling Good Stories: Engaging Content, Interactivity, and Exhibition Design</a> first appeared on <a href="https://scom.hsu.edu.hk">School of Communication, HSUHK</a>.</p>]]></content:encoded>
					
		
		
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