The Programme is structured into two concentrations:
- Public Affairs Communication
- Corporate Engagement Communication
Modules are grouped into (1) Cores and (2) Electives.
The core modules are designed to nurture student’s fundamental knowledge of persuasive communication, research methodologies and professional responsibility. The elective modules are designed to provide students with knowledge and skills in communication strategies and campaigns for both the business and public sectors.
Students must complete 24 credits of modules to get the degree. Each module bears three credits. Four core and four elective modules are required for graduation. With approval by the Programme Team, no more than two electives can be taken from outside the programme.
To be eligible for the award of the Master of Arts in Strategic Communication, students are required to:
- complete a minimum of 24 credits (8 modules), including four core modules and four elective modules as laid down in the programme curriculum; and
- obtain a minimum cumulative GPA of 2.5
Tuition Fees (for 2021/22 entry)
Local Students: HK$112,248 per programme
Non-local Students: HK$140,304 per programme