Duration
1 to 5 year
Study Mode
Full-time/ Part-time
Curriculum
The Programme is structured into two concentrations:
- Public Affairs Communication
- Corporate Engagement Communication

Module List
STC5001 Strategic Communication Theories | STC5003 Global Issues and Social Responsibility |
STC5002 Research and Data Analytics | STC5004 Communication Planning and Campaigns |
Area 1 Public Affairs Communication | Area 2 Corporate Engagement Communication |
5121 Advocacy and Lobbying | 5181 Brand Strategy and Consumers Communication |
5122 Public Communication and Social Marketing | 5182 Corporate Social Responsibility and Sustainability |
5123 Public Affairs and Governance | 5183 Stakeholders Communication and Engagement |
5124 Crisis and Issues Management | 5184 Digital and Mobile Marketing |
5190 Capstone in Strategic Communication | 5190 Capstone in Strategic Communication |
5191 Topical Studies in Public Affairs Communication | 5192 Topical Studies in Corporate Engagement Communication |
Tuition Fees (for 2019/20 entry)
Local Students: HK$109,000 per programme
Non-local Students: HK$119,900 per programme