Programme Information

Duration

1 to 5 year

Study Mode

Full-time/ Part-time

Curriculum

The Programme is structured into two concentrations:
  1. Public Affairs Communication
  2. Corporate Engagement Communication
Modules are grouped into (1) Cores and (2) Electives.  The core modules are designed to nurture student’s fundamental knowledge of persuasive communication, research methodologies and professional responsibility. The elective modules are designed to provide students with knowledge and skills in communication strategies and campaigns for both the business and public sectors. Students must complete 24 credits of modules to get the degree. Each module bears three credits. Four core and four elective modules are required for graduation. With approval by the Programme Team, no more than two electives can be taken from outside the programme.

Module List

Core Modules
STC5001 Strategic Communication TheoriesSTC5003 Global Issues and Social Responsibility
STC5002 Research and Data AnalyticsSTC5004 Communication Planning and Campaigns
Electives (STC)
Area 1 Public Affairs CommunicationArea 2 Corporate Engagement Communication
5121 Advocacy and Lobbying5181 Brand Strategy and Consumers Communication
5122 Public Communication and Social Marketing5182 Corporate Social Responsibility and Sustainability
5123 Public Affairs and Governance5183 Stakeholders Communication and Engagement
5124 Crisis and Issues Management5184 Digital and Mobile Marketing
5190 Capstone in Strategic Communication 5190 Capstone in Strategic Communication
5191 Topical Studies in Public Affairs Communication5192 Topical Studies in Corporate Engagement Communication

Tuition Fees (for 2019/20 entry)

Local Students: HK$109,000 per programme

Non-local Students: HK$119,900 per programme