Who Should Study?

Those who are interested in strategic communication, including:

1. Practitioners in corporate communication who want to gain advanced knowledge in the field, especially the public affairs and political communication areas;
2. Practitioners in government and political related sectors such as legislators’ aides, party administrators, civil servants, and NGOs dealing with various government departments;
3. Working professionals who are interested in strategic communication and plan to switch to a most exciting and challenging career; and
4. New college graduates who aspire to start a career in the field of corporate, social and political communication.

Learning Outcomes

1. Students will be equipped with the knowledge and skills in analysing complicated communication issues, becoming more effective in planning business, social, political and communication campaigns.
2. They will be able to handle the increasing impact of digital media and the increasingly complicated social political environments with strategic insights and social responsibility.