策略傳播文學碩士課程

Message from Programme Director

Strategic Communication involves “orchestrated communication efforts with a master plan to influence a public policy or to promote an agenda”. Being “strategic” is communicating proactively the right message through right channels to the right audience with the right effect. The MA in Strategic Communication is designed to provide most updated knowledge and professional training to students who want to pursue a career and excel in it in social, political and corporate communication.

Hong Kong, being an advanced modern city, will advance further with more talents devoted to communication for the good of society. This Programme is intended to train professionals who will advance humanity by communicating strategically and conscientiously for the good of society, fostering genuine dialogues with “truth”, “rightness” and “sincerity” in the Habermasian ideal of discourse. “Communicate to advance humanity” is the ultimate concern of the programme.

Professor Paul S N LEE, PhD

Programme Director
MA in Strategic Communication

課程目標

本課程專為現正或有意從事專業傳播工作的人士迎合瞬息萬變的社會及傳播環境而設,策略傳播文學碩士課程能提供全面的傳播理論,媒體最新的發展動向和社會、政治與企業傳播實務的相關知識。

獨特性

  1. 本課程結合政治傳播與企業傳播,並分為兩個專業範疇:公共事務傳播及企業參與傳播。
  2. 本課程理論與實踐並重,既邀得業界精英親身授課與學員分享經驗及見識,又能與學院教授所傳授的理論知識相輔相成。

QF Information

策略傳播文學碩士
資歷架構級別
6
資歷名冊登記號碼18/000852/L6
登記有效期08/11/2018 – 31/08/2022

課程章程

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