On 26 August 2026, a distinguished delegation from the Yunnan University of Finance and Economics (YNUFE) visited the School of Communication (SCOM) of The Hang Seng University of Hong Kong (HSUHK). The delegation, led by Dr. Li Zhengbiao, Vice President of YNUFE, comprised 16 prominent members, including senior university officials, school deans, and department heads.

Dr. Howard Song, Director of the Master of Arts in Strategic Communication programme, warmly welcomed the delegation. Dr. Song presented a brief history of HSUHK, highlighting its transformation into a leading university since its founding in 1980. He also introduced the academic achievements and contributions of SCOM in communication education and its focus on strategic communication, digital media, and international collaboration.

Key discussion topics during this exchange included potential collaborative opportunities such as exchange programmes for faculty and students and joint research activities. The YNUFE delegation expressed great interest in SCOM’s Cinema and TV Production Centre during their tour, where they viewed its industry-grade facilities and innovative teaching initiatives.

Dr. Howard Song, Director of the Master of Arts in Strategic Communication programme, shared a brief history of HSUHK, highlighting its transformation into a leading university since its founding in 1980.

Dr. Li Zhengbiao, Vice President of YNUFE, raised question at the Q&A session.

The YNUFE delegation visited at SCOM’s Cinema and TV Production Centre

The School of Communication of The Hang Seng University of Hong Kong successfully hosted the Joint School Advisory Committees Meeting cum Retreat for AY2025/26 on 22 August 2026 at the Royal Plaza Hotel.

This significant gathering brought together 30 esteemed members of the School’s advisory committees, external examiners, and part-time lecturers alongside the School’s faculty and staff. The event sought to explore the future direction of communication education in the context of artificial intelligence (AI) and globalisation, fostering in-depth discussions on emerging challenges and opportunities in the field.

The event commenced with a welcoming introduction by Professor Ronald Chiu, Associate Dean of the School of Communication, who outlined the purpose and framework of the meeting. This was followed by Professor Scarlet Tso, Dean of the School of Communication, who delivered the opening remarks. Professor Tso reflected on the School’s significant achievements over the past year, which included increased enrolment figures across all six programmes, strengthened engagement with external bodies, and academic milestones. Standout accomplishments encompassed the launch of the Master of Arts in Entertainment Media Management and Communication, the successful acquisition of research grants, and numerous accolades received by students in prestigious competitions.

To express gratitude for the continuous support of the advisory committees, Professor Tso presented appointment certificate to Professor Chen Ling in recognition of her contributions.

Programme Directors shared updates about their respective curriculum developments, focusing on academic enhancements, AI integration, and interdisciplinary approaches.

Group Discussions & Key Outcomes

Participants engaged in interactive group discussions on five focused themes:

1. Managing Over-Reliance on Artificial Intelligence in Student Learning
   • Highlighted the importance of utilising AI as a learning tool while preserving students’ critical thinking and creativity.
2. Balancing AI Proficiency with Communication Competencies
   • Emphasised the need to ensure robust communication skills alongside AI proficiency to meet market demands.
3. Preserving Foundational Communication Theories in a Technology-Driven Curriculum
   • Affirmed the relevance of traditional theories amidst technological advancements.
4. Expanding Academic Programmes to Address Emerging Trends in Communication
   • Proposed exploring areas such as Sport Communication, Health Communication, AI Storytelling, and Sustainable Communication.
5. Fostering Intercultural Integration in an Internationalised Learning Environment
   • Recommended strategies to manage diverse student cohorts, including encouraging local language learning and intercultural collaboration.

Participants acknowledged AI as a tool that enhances efficiency but stressed that human creativity remains irreplaceable.

Looking Forward

The retreat concluded with robust recommendations, including expanding academic offerings in niche areas, promoting internationalisation, and tailoring curricula to incorporate AI-driven tools. Professor Tso extended gratitude to attendees for their insightful contributions, committing to review and implement these recommendations to maintain the School’s competitive edge.

Lunch was hosted after the discussions, fostering informal exchanges in a relaxed atmosphere.

Professor Scarlet Tso, Dean of School of Communication, provided a comprehensive summary of the School’s accomplishments throughout the past year.

Professor Ronald Chiu outlined the purpose and framework of the meeting.

Professor Tso presented appointment certificate to Professor Chen Ling in recognition of her contributions.

Guests and academic staff share their views in the discussion session.

Dr. Chan Chi Kit, then Programme Director of the Bachelor of Journalism and Communication (Honours) and Programme Director of the Master of Arts in Entertainment Media Management and Communication, provided the attendees with an overview of the latest developments in their respective programmes and outlined their plans for the upcoming year.

Professor Trevor Siu, Programme Directors of the Bachelor of Arts (Honours) in Convergent Media and Communication Technology, Master of Arts in Digital Media for Online Communication, provided the attendees with an overview of the latest developments in their respective programmes and outlined their plans for the upcoming year.

Dr. Clio Wu, Programme Director of the Bachelor of Arts (Honours) in Arts and Culture Communication, provided the attendees with an overview of the latest developments in their respective programmes and outlined their plans for the upcoming year.

Dr. Howard Song, Programme Director of the Master of Arts in Strategic Communication, provided the attendees with an over view of the latest developments in their respective programmes and outlined their plans for the upcoming year.

The event brought together advisory committee members, external examiners and part-time lecturers from the School and its six programmes, along with the School’s faculty and staff.

The 24th Kowloon Chamber of Commerce Management Leadership Training Programme for the New Century 2026 cum Entrepreneurship Competition, organised by the Kowloon Chamber of Commerce(“KCC”) and co-presented with the School of Communication at The Hang Seng University of Hong Kong(“HSUHK”), concluded successfully in August. This year’s programme received an enthusiastic response, attracting more than 200 young talents from Chinese Mainland, Taiwan, Hong Kong, Macao, the United Kingdom, Malaysia, Indonesia, Vietnam and other regions. Following a rigorous multi-stage selection process, 60 outstanding students advanced to the final programme. They not only took part in business site visits and academic exchanges in Hong Kong and Macau but also presented their meticulously crafted business plans on the final day, fully showcasing their entrepreneurial potential.

The New Century Elite Development Programme has brought together over 2,700 outstanding university students from around the world since 1998. Now in its 24th edition, KCC co-presents this year’s programme with the School of Communication at HSUHK, for the first time structured as a full entrepreneurship competition. Bringing together participants from diverse cultural and academic backgrounds, the competition created a cross-regional platform for entrepreneurial exchange, encouraging students to deepen their understanding of the Guangdong-Hong Kong-Macao Greater Bay Area while developing ideas with global relevance.

Officiating guests and distinguished attendees pose for a group photo following the ribbon-cutting ceremony.

“The 24th Kowloon Chamber of Commerce Management Leadership Training Programme for the New Century 2026 cum Entrepreneurship Competition” was held for the first time structured as a full entrepreneurship competition, attracting over 200 students from around the world, with 60 outstanding finalists advancing to the finals to compete for top accolades.

Government, Business Leaders and Academia Inspire Youth to Lead the Future Through Innovation

Dr Bernard Chan Pak-li, JP, Under Secretary for Commerce and Economic Development, served as one of the officiating guests at the opening ceremony. In his remarks, he described youth entrepreneurship as an important source of momentum for Hong Kong’s economic diversification and long-term development. As Hong Kong continues to strengthen its role as an international innovation and technology hub and a core engine of the Greater Bay Area, he noted that policy resources and funding schemes remain essential to nurturing a fertile environment for start-ups. He encouraged the students to make full use of the opportunity for cross-regional exchange, broaden their horizons and turn ambition into practical action as they prepare for their future entrepreneurial journeys.

Dr Bernard Chan Pak-li, JP, Under Secretary for Commerce and Economic Development, delivers remarks at the opening ceremony.

Mr Leung Kam-tong, President of the KCC’s 43rd-term Council, said in his welcome address that the Chamber has long upheld its mission of nurturing talent and fostering enterprise. He noted that the programme continues a tradition of more than two decades in cultivating innovative young talent and expressed his hope that participants would use creativity as their edge, break through conventional boundaries and grow into future leaders in entrepreneurship and management. He added that the diverse profile of this year’s participants reflected the programme’s international vision and growing influence.

Mr Leung Kam-tong, President of the KCC, delivers the welcome address.

Professor Scarlet Tso, Dean of the School of Communication at HSUHK, said the School was honoured to co-organise this year’s event with KCC. She noted that this year’s programme, held under the theme Innovation Changes the World, integrated systematic training with hands-on competition. With 60 students from different regions bringing varied cultural perspectives and experiences, the programme fostered meaningful exchange and inspired new ways of thinking. Professor Tso expressed confidence that the experience would help participants bridge theory and practice, broaden their global outlook and develop the capacity to become future drivers of change.

Professor Scarlet Tso, Dean of the School of Communication at HSUHK, delivers her remarks.

Expert Lectures and Start-up Dialogues Inspire Innovation, Hong Kong and Macau Site Visits Deepen Innovation and Technology Insights

This year’s programme consisted of two major segments. Following the first-round selection, 60 students advanced to a five-day final week held in Hong Kong and Macao, where they engaged in a stimulating mix of training sessions and competitive activities that combined strategic learning with practical application. Professor Tso led a seminar on Brand Communication and Marketing Strategy, examining the core strategies behind building brand influence and effective market promotion.

The programme also featured founders of emerging start-ups, including Locobike bike-sharing, Wada Bento and Soy-Sky Farmtech Company Limited, who shared the strategies, challenges and business philosophies behind their entrepreneurial journeys. In the Dialogue with Future Entrepreneurial Elites session, Mr Peter Mok, General Manager, Qianhai Shenzhen-Hong Kong Youth Innovation and Entrepreneur Hub, joined students for an in-depth discussion on emerging trends in the Greater Bay Area and new approaches to entrepreneurial thinking.

Mr Peter Mok, General Manager of the Qianhai Shenzhen-Hong Kong Youth Innovation and Entrepreneur Hub, shares insights with students during the Dialogue with Future Entrepreneurial Elites session.

To broaden participants’ understanding of applied innovation and the commercialisation of research outcomes, the programme organised a series of site visits in Hong Kong and Macao. Students first visited the School of Communication’s Film and Television Production Centre at HSUHK, where they experienced professional audiovisual equipment and production workflows firsthand. They then travelled to Macao to visit the University of Macau’s Centre for Innovation and Entrepreneurship, gaining insight into how higher education institutions translate research into practical applications.

Participants also visited Hong Kong Science Park’s Innovation Hub and start-up incubation facilities, where they learned more about Hong Kong’s innovation ecosystem, incubation support and business opportunities for young entrepreneurs.

Students visit the University of Macau’s Centre for Innovation and Entrepreneurship to learn about mechanisms for translating academic research into practical outcomes.

Students visit Hong Kong Science Park’s Innovation Hub for a closer look at Hong Kong’s start-up incubation ecosystem.

Entrepreneurship Competition Showcases Top-Tier Talent as Business Plans Reveal Remarkable Potential

On 7 August, mixed-region teams took the stage for the final pitch session, delivering compelling pitches and presenting business plans they had refined over the previous days to a panel of judges drawn from government, business and academia. The atmosphere was lively, showcasing the entrepreneurial potential of the participating youth.

Mr Ho Kai-ming, JP, Under Secretary for Labour and Welfare, served as officiating guest at the evening awards ceremony. In his remarks, he commended the programme for building a meaningful platform for cross-regional youth exchange and encouraged students to apply innovative and technological thinking to real-world social practice. Mr Leung Kam-tong and Mr Ng Yu-keung, Director of the Education and Information Department of KCC, also addressed the audience, applauding the 60 participants for the creativity and cross-cultural collaborative spirit they demonstrated throughout the five-day programme. Professor Scarlet Tso and Professor Ronald Chiu Ying-chun, Associate Dean of the School of Communication at HSUHK, also attended the ceremony.

Mr Ho Kai-ming, JP, Under Secretary for Labour and Welfare, delivers remarks at the awards ceremony, encouraging young people to turn innovative ideas into concrete action.

The ceremony featured the presentation of Champion, First Runner-up and Second Runner-up awards, together with special awards including Outstanding Leader, Excellence in Thinking, Rising Star, Most Popular and Best Team Spirit, recognising outstanding teams and individuals.

Following the ceremony, guests and participants joined a banquet, where the 60 young talents presented a lively programme of singing, dance and music. Amid laughter and heartfelt exchange, the evening brought this year’s programme to a warm and memorable close.

Mr Ho Kai-ming, JP, Under Secretary for Labour and Welfare, and Mr Leung Kam-tong, President of KCC, pose with the champion team.

The Centre for Communication Studies (CCS) of the School of Communication at The Hang Seng University of Hong Kong (HSUHK) has joined the Scout Association of Hong Kong’s “My Future My Way” programme, partnering with the CUHK Business School and Tung Wah College to provide career planning courses for young people. A Memorandum of Understanding (MoU) Signing Ceremony and Programme Launch was held at the Hong Kong Scout Centre on 29 August, marking the commencement of the three-year collaboration.

“My Future My Way” aims to combine the professional and academic resources of higher education institutions with experiential and practical learning to help young people explore their interests, develop their potential and consider their future career paths. The programme comprises three areas – entrepreneurship, communication and healthcare – with courses offered by the three participating institutions. CCS will offer the communication course, which is designed to equip participants with foundational knowledge and practical skills to communicate confidently, ethically and effectively across personal, digital, public and cross-cultural contexts.

Dr Wilson Lai, Chief Commissioner of the Scout Association of Hong Kong, said at the ceremony that the collaboration brings together the strengths of Scouting’s non-formal education and the academic resources of higher education institutions. Through experiential and practical learning, young people will have opportunities to develop leadership, problem-solving skills and a spirit of service, while gaining theoretical knowledge and broadening their professional horizons.

Mr Clarence Leung, BBS, JP, Under Secretary for Home and Youth Affairs, officiated as a witness to the MoU signing and addressed the ceremony. He highlighted the Government’s commitment to youth development and expressed confidence that collaboration between the Scout Association and higher education institutions would help nurture young people with a global outlook, professional skills, a sense of responsibility and a positive mindset.

The “My Future My Way” programme is expected to benefit more than 200 young Scout members. Through its participation, CCS will contribute its expertise in communication education and training to help participants strengthen their communication skills and deepen their understanding of communication in different contexts, better preparing them for their future studies, careers and personal development.

The CCS of the School of Communication at HSUHK signed a MOU with the Scout Association of Hong Kong to jointly provide career planning courses for young people.

Representatives of HSUHK — Professor Simon Shun-Man HO (3rd from right, front row), Professor Scarlet TSO Hung (4th from left, front row), and Dr. Fred LUK Koon Yung (3rd from left, front row) — attended the MOU Signing and Programme Launch Ceremony in support of the “My Future My Way” initiative.
CCS of the School of Communication at HSUHK signed an MOU with the Scout Association of Hong Kong to jointly offer courses for young people under the “My Future My Way” initiative.

The Scout Association of Hong Kong presented a souvenir to the School of Communication at The Hang Seng University of Hong Kong (HSUHK).
From left: Dr. Wilson LAI Wai-sang, Chief Commissioner of the Scout Association of Hong Kong; Professor Simon Shun-Man HO, then President of HSUHK; Professor Scarlet TSO Hung, Dean of the School of Communication at HSUHK; and Mr. Clarence LEUNG Wang Ching, Under Secretary for Home and Youth Affairs.

The Centre for Communication Studies (CCS) of the School of Communication at The Hang Seng University of Hong Kong (HSUHK) was invited by the Hong Kong Public Relations Professionals’ Association (PRPA) to undertake a collaborative industry-wide survey as part of its 30th anniversary initiatives.

The survey was designed by CCS, with the questionnaire developed in consultation with PRPA. Data were collected by PRPA, while CCS conducted the analysis and prepared the report. It targeted both PR professionals and C-suite executives, capturing perspectives across different levels of practice and leadership.

The study examines how the profession is navigating a rapidly evolving communication landscape shaped by a set of emerging – and accelerating – risks. In particular, it focuses on three key areas.

First, technological disruption, especially the growing impact of generative AI, synthetic media, and misinformation, which are reshaping both content creation and information credibility. Second, geopolitical and cultural volatility, where even carefully crafted or neutral messaging may trigger unintended backlash in increasingly sensitive or polarised environments. Third, rising stakeholder activism, as consumers, investors, and communities are becoming more active in scrutinising, challenging, and influencing corporate behaviour and communications.

Findings from the survey were presented by Dr. Fred Luk, Director of CCS, and Mr. Purry Chiu, President of PRPA, at the PRPA 30th Anniversary Symposium & 2026 Annual Dinner.

The results indicate that the PR profession is entering a period of significant transition. While AI is widely seen as enhancing efficiency and enabling new capabilities, it is also recognised as a growing source of reputational risk, particularly in relation to misinformation and deepfakes. At the same time, the findings point to a gap between awareness and preparedness, with many organisations yet to establish formal protocols to manage AI-related crises.

Dr. Luk highlighted that the profession is undergoing a structural shift, as automation increasingly affects process-driven tasks. He noted that the core value of PR is moving towards strategic thinking, relationship management, and complex communication where human judgement remains essential.

Mr. Chiu also noted a divergence in perceptions between PR practitioners and senior management, particularly regarding the impact of AI and the level of organisational preparedness. He emphasised that ESG (Environmental, Social, and Governance) communication, geopolitical and cultural sensitivity, and stakeholder expectations are becoming increasingly central to reputation management.

Overall, the survey underscores the importance of strengthening organisational readiness, enhancing alignment across different levels of leadership, and developing capabilities to navigate an increasingly complex communication environment.

Dr. Fred Luk, Director of the Centre for Communication Studies, and Mr. Purry Chiu, President of the Hong Kong Public Relations Professionals’ Association, present the survey findings during a panel discussion at the symposium.

Panel Discussion 1: Mr. C.F. Kwan (Moderator), Professor of Practice (Corporate Communication), The Hong Kong Polytechnic University; Mr. Steven Choi, General Manager of Tencent Cloud Hong Kong and Macao; Mr. Albert Su Yau-on, Executive Director of Tung Wah Group of Hospitals; Mr. Patrick Yeung, CEO of the Hong Kong General Chamber of Commerce; and Mr. Billy Chan Sze-tat, Assistant Commissioner of Police (Public Relations), Hong Kong Police Force.

Panel Discussion 2: Ms. Clara Shek, President, Hong Kong and Asia Corporate Reputation Practice Lead, Ogilvy Public Relations; Ms. Bobo Wong, Head of Communication, Microsoft Hong Kong; Mr. Francis Fong, Chairman, Hong Kong Association of Interactive Marketing; Mr. Emil Chan: Chairman, FinTech Committee, Smart City Consortium; Professor Hai Liang, Director, School of Journalism and Communication, The Chinese University of Hong Kong.

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Prof. Scarlet Tso, Dean of the School of Communication at The Hang Seng University of Hong Kong (HSUHK), was recently featured in an exclusive interview with China Daily published on 15 July 2026. In the article, Prof. Tso highlighted the innovative programmes, advanced facilities, and strategic partnerships that make HSUHK’s School of Communication a leading institution for nurturing future communication professionals.

Key Highlights from the Article:

1. Transformative Curriculum: The School of Communication offers an interdisciplinary education combining journalism, business, public relations, communication technologies and arts and culture communication. Programmes such as the Bachelor of Arts (Honours) in Convergent Media and Communication Technology prepare students for careers enhanced by artificial intelligence and digital transformation.

2. Advanced Learning Facilities: The school’s state-of-the-art facilities, including the Cinema and TV Production Centre and Radio Broadcast Studio, offer students hands-on learning experiences to develop practical skills for the dynamic communication industry.

3. Global Partnerships and Initiatives: Under Prof. Tso’s leadership, the school has established partnerships with renowned institutions like Tsinghua University and Fudan University, fostering academic exchanges and collaboration. It also launched the Forum of Deans of Schools of Journalism and Communication to promote regional academic dialogue.

4. Support for Student Growth: Prof. Tso emphasised the school’s commitment to student development through mentorship programmes, experiential learning opportunities, and its signature initiative, the HSUHK Business Journalism Awards, which celebrate professional excellence in journalism.

This interview reflects the school’s dedication to equipping its graduates with the knowledge, skills, and confidence needed to excel in the rapidly evolving communication field.

Prof. Scarlet Tso, Dean of the School of Communication at The Hang Seng University of Hong Kong (HSUHK), was recently featured in an exclusive interview with China Daily.

For the full interview, visit China Daily.