On Thursday, May 4th, 2023, the Master of Arts in Strategic Communication (MA-SC) program at the School of Communication held a successful academic seminar. Six current master’s students presented academic reports. They utilized the theoretical knowledge they acquired in the program to analyze the communication strategies and effectiveness of emerging topics, presenting their findings in academic reports.
Dr. Howard Song, the MA-SC Program Director, hosted the seminar, while Professor Ronald Chiu, the Associate Dean of SCOM, delivered the opening remarks. The seminar also featured the participation of esteemed faculty members, including Professor Chen Ling, Dr. Keith Cheung, Dr. Clio Wu, Dr. Irina Yu, Dr. Connie Chan, Dr. Sobel Chan, and Ms. Janice Wong. They provided valuable feedback and asked insightful questions about each student’s report. The seminar was highly beneficial for the students, who gained valuable knowledge and skills from the feedback and discussions.
Postgraduate students Group Photo with SCOM faculty members at the seminar.
Professor Ronald Chiu, the Associate Dean of SCOM, provided encouragement and support.
CHEN Siyu: Qishui Music Audience and Brand Communication Strategy Analysis.
GAO Yu: A Research Project on the Impacts of Social Media on the Chinese Writing Skills of Secondary School Students in Mainland China.
KEUNG Lo: Contextualizing the perceived similarity of young adult consumers towards the influencers on Instagram and how it will affect their purchase intention in Hong Kong.
LIU Mengzhe: The Influence of e-WOM on the behavior of College Students’ Catering Consumption.
ZHONG Xiaoling: Situational Experience of Interactive Media Art from the Viewers’ Viewpoint- The Hong Kong Palace Museum as an Example.
Faculty members of SCOM.
Professor Chen Ling delivered the closing remarks and provided comments.
