Academic Programme

Bachelor of Journalism and Communication (Honours)

Bachelor of Journalism and Communication (Honours)

The Bachelor of Journalism and Communication (Honours) (BJC) programme is the first 4-year undergraduate programme in Hong Kong that converges Business, Journalism, Public Relations and Corporate Communication in one curriculum. The programme strikes a balance between theory and practical training. It offers local and overseas internship opportunities as well as exchange programmes to students with a view to broadening their horizons and enhancing their critical thinking, creativity and presentation skills. We strive to train students to become communication professionals in the fields of Business Journalism and Corporate Communication. Students may choose either one of the following two concentrations in the BJC programme:

Business Journalism

Corporate Communication

Programme Objectives

Education Students：

Competence in professional communication in English, Chinese and other forms of communication

State-of-the-art knowledge of theories and principles in journalism and communication from regional and intercultural perspectives

Critical and creative abilities in analysing the complexities of media and applying theories to various contexts, especially business contexts

Competence in converged communication skills in business communication and corporate communication

A strong sense of social responsibility and high commitment to professional ethics

Cohorts of 2022-23 Year 1 Entry
Study Area		Core Modules Number of Modules（Credits）	Elective Modules Number of Modules（Credits）	Total Modules of Study Number of Modules（Credits）
1. BJC Major / Specialities	Common Major	9 (27)		9 (27)
	Business Journalism Concentration	5 (15)	4 (12)	9 (27)
	Corporate Communication Concentration	6 (18)	3 (9)	9 (27)
2. Business Education	Business Modules such as Finance, Economics, Management, Accounting and Marketing	2 (6)	4 (12)	6 (18)
3. Common Core Curriculum	General Education	5 (15)	2 (6)	7 (21)
	Chinese	3 (9)		3 (9)
	English	4 (9)		4 (9)
	Quantitative Methods & IT Skills	2 (6)		2 (6)
4. Free Electives			4 (12)	4 (12)
Total		Business Journalism Concentration：30 (87) Corporate Communication Concentration：31 (90)	Business Journalism Concentration：14 (42) Corporate Communication Concentration：13 (39)	44 (129)

Programme Overview

Internships

“Summer Internship” is an elective module in the BJC Programme and is offered in the summer of Year 3. Students are given opportunities to work in various reputable news agencies, radio stations, commercial institutions, advertising agencies, marketing companies and public relations companies, including local and overseas ones. This scheme plays a crucial role in providing students with hand-on experience and increasing their employability in the job market.

Career Prospects

There are many employment options for graduates, for example :

Public Relations work
Media work（TV、Radio and Newspaper）
Commercial Publishing work
Corporate & Executive Management positions
Translations work related to Business, Finance and Trade
Government civil servants

Business Journalism

Journalist / Reporter/ Financial Journalist

Editor (in TV, Radio, Website, New Media)

Anchor (TV, Radio, and Live Webcast)

Producer (Post-production Supervisor, News Photographer/ Cameraman)

Analyst (News or Financial)

Corporate Communication

Public Relations Officer

Financial PR Officer

Communication Consultant

Project Management Officer

Media Planner

New Media Public Relations Consultant

Others

Government Information Service Officer

Programme Structure (For the Cohort of Admission in 2022-23)

Year 1

Common Core Curriculum
CHN1000 Freshmen Chinese
CHN1002 Chinese Literature Appreciation
ENG1001 University English (I)
ENG1002 University English (II)
GEN1000 Perspectives on General Education
COM1000 Contemporary Information Technologies

Major Studies
Journalism and Communication
BJC1001 News Reporting and Media Writing in Chinese
BJC1002 Introduction to Audio-Visual Production
BJC1011 Introduction to Journalism and Communication

Free Elective Modules
Free Elective x 2

Year 2

Business Education
ECO1000 Principles of Economics
MGT1002 Principles of Management

Common Core Curriculum
CHN2001 Applied Putonghua
ENG2001 English for Academic Purposes
AMS2340 Introduction to Social Statistics

GE Cluster Elective x 2#

Major Studies Journalism and Communication
BJC2001 News Reporting and Media Writing in English
BJC2002 Communication Theories
BJC2003 Social Media Editing

Major Elective x 1

# Students must complete one module from each of the four Clusters and complete any two modules from the Clusters as GE Electives.

Year 3

Business Education
Business Elective x 2

Common Core Curriculum
ENG3002 English for Professional Communication
GE Cluster x 2#

Major Studies Journalism and Communication
BJC3001 Communication Research Methods
BJC3002 Media Law and Ethics

Business Journalism Concentration
BJC3101 Introduction to Business Journalism
BJC3102 Introduction to Broadcast Journalism
BJC3103 Business and Financial News Reporting and Writing
BJC3104 Business Journalism Practicum

Major Elective x 1

Corporate Communication Concentration
BJC3201 Introduction to Corporate Communication
BJC3202 Corporate Communication Writing
BJC3203 Corporate Communication Practicum
BJC4202 Crisis and Issues Management

Major Elective x 1

# Students must complete one module from each of the four Clusters and complete any two modules from the Clusters as GE Electives.

Year 4

Business Education
Business Elective x 2

Common Core Curriculum
GE Cluster x 2#

Major StudiesJournalism and Communication
BJC4001 Online Journalism and New Media

Business Journalism Concentration
BJC4102 Topical Studies in Business Journalism

Major Elective x 2

Corporate Communication Concentration
BJC4201 Persuasive Communication
BJC4203 Topical Studies in Corporate Communication

Major Elective x 1

Free Elective Modules
Free Elective x 2

# Students must complete one module from each of the four Clusters and complete any two modules from the Clusters as GE Electives.

List of Major Elective Modules

List of GE Cluster Elective Modules
https://ctl.hsu.edu.hk/common-core-curriculum/#ge-modules

Recommended for Students Who Plan to Develop a Career in Journalism or Business Journalism
BJC2112 News and Media Translation
BJC2113 Introduction to TV Production
BJC2114 Introduction to Film Studies
BJC3011 Summer Internship
BJC3112 TV News Production
BJC3113 Printed Media Practicum
BJC3215 Webcasting and Internet Celebrities
BJC4112 Current Affairs Documentary
BJC4113 Media Management and Operation

Year 1

Business Education
ECO1000 Principles of Economics

Common Core Curriculum
CHN1000 Freshmen Chinese
CHN1002 Chinese Literature Appreciation
ENG1001 University English (I)
ENG1002 University English (II)
COM1000 Contemporary Information Technologies

Major Studies
Journalism and Communication
BJC1001 News Reporting and Media Writing in Chinese
BJC1011 Introduction to Journalism and Communication

Free Elective Modules
Free Elective x 2

Students admitted to Year 2 may apply for credit transfer or module exemption. Credit transfer or module exemption applications will be considered on a case-by-case basis.

Year 2

Business Education
BUS2001 Principles of Marketing
MGT1002 Principles of Management

Common Core Curriculum
CHN2001 Applied Putonghua
ENG2001 English for Academic Purposes
AMS2340 Introduction to Social Statistics

Major Studies Journalism and Communication
BJC2001 News Reporting and Media Writing in English
BJC2002 Communication Theories
BJC2112 News and Media Translation

Major Elective x 1

Students admitted to Year 2 may apply for credit transfer or module exemption. Credit transfer or module exemption applications will be considered on a case-by-case basis.

Year 3

Business Education
ACY2011 Business Accounting
FIN3009 Financial Management for Journalism

Common Core Curriculum
ENG3002 English for Professional Communication
GE Cluster x 2#

Major Studies Journalism and Communication
BJC3001 Communication Research Methods
BJC3002 Media Law and Ethics

Business Journalism Concentration
BJC3101 Introduction to Business Journalism
BJC3102 Introduction to Broadcast Journalism
BJC3103 Business and Financial News Reporting and Writing

Major Elective x 2

Corporate Communication Concentration
BJC3201 Introduction to Corporate Communication
BJC3202 Corporate Communication Writing

Major Elective x 3

# Students must complete one module from each of the four Clusters.

Students admitted to Year 2 may apply for credit transfer or module exemption. Credit transfer or module exemption applications will be considered on a case-by-case basis.

Year 4

Business Education
Business Elective x 1

Common Core Curriculum
GE Cluster x 2#

Major Studies Journalism and Communication
BJC4001 Online Journalism and New Media

Business Journalism Concentration
BJC4101 Business News Editing

Major Elective x 3

Corporate Communication Concentration
BJC4201 Persuasive Communication
BJC4202 Crisis and Issues Management

Major Elective x 2

Free Elective Modules
Free Elective x 2

# Students must complete one module from each of the four Clusters.

Students admitted to Year 2 may apply for credit transfer or module exemption. Credit transfer or module exemption applications will be considered on a case-by-case basis.