Academic Programme
Bachelor of Journalism and Communication (Honours)
Bachelor of Journalism and Communication (Honours)
The Bachelor of Journalism and Communication (Honours) (BJC) programme is the first 4-year undergraduate programme in Hong Kong that converges Business, Journalism, Public Relations and Corporate Communication in one curriculum. The programme strikes a balance between theory and practical training. It offers local and overseas internship opportunities as well as exchange programmes to students with a view to broadening their horizons and enhancing their critical thinking, creativity and presentation skills. We strive to train students to become communication professionals in the fields of Business Journalism and Corporate Communication. Students may choose either one of the following two concentrations in the BJC programme:
Programme Objectives
Education Students：
| Cohorts of 2024-25 Year 1 Entry | ||||
| Study Area | Core Modules Number of Modules（Credits） | Elective Modules Number of Modules（Credits） | Total Modules of Study Number of Modules（Credits） |
|
| 1. BJC Major / Specialities | Common Major | 9 (27) | 9 (27) | |
| Business Journalism Concentration | 5 (15) | 4 (12) | 9 (27) | |
| Corporate Communication Concentration | 6 (18) | 3 (9) | 9 (27) | |
| 2. Business Education | Business Modules such as Finance, Economics, Management, Accounting and Marketing | 2 (6) | 4 (12) | 6 (18) |
| 3. Common Core Curriculum | General Education | 5 (15) | 2 (6) | 7 (21) |
| Chinese | 3 (9) | 3 (9) | ||
| English | 4 (9) | 4 (9) | ||
| Quantitative Methods & IT Skills | 2 (6) | 2 (6) | ||
| 4. Free Electives | 4 (12) | 4 (12) | ||
| Total | Business Journalism Concentration：30 (87) Corporate Communication Concentration：31 (90) | Business Journalism Concentration：14 (42) Corporate Communication Concentration：13 (39) | 44 (129) | |
Programme Overview
Internships
“Summer Internship” is an elective module in the BJC Programme and is offered in the summer of Year 3. Students are given opportunities to work in various reputable news agencies, radio stations, commercial institutions, advertising agencies, marketing companies and public relations companies, including local and overseas ones. This scheme plays a crucial role in providing students with hand-on experience and increasing their employability in the job market.
Career Prospects
Programme Structure (For the Cohort of Admission in 2024-25)
Year 1
Common Core Curriculum
CHN1000 Freshmen Chinese
CHN1002 Chinese Literature Appreciation
ENG1001 University English (I)
ENG1002 University English (II)
GEN1000 Perspectives on General Education
COM1000 Contemporary Information Technologies
Major Studies
Journalism and Communication
BJC1001 News Reporting and Media Writing in Chinese
BJC1002 Introduction to Audio-Visual Production
BJC1011 Introduction to Journalism and Communication
Free Elective Modules
Free Elective x 2
Year 2
Business Education
ECO1000 Principles of Economics
MGT1002 Principles of Management
Common Core Curriculum
CHN2001 Applied Putonghua
ENG2001 English for Academic Purposes
AMS2340 Introduction to Social Statistics
GE Cluster Elective x 2#
Major Studies Journalism and Communication
BJC2001 News Reporting and Media Writing in English
BJC2002 Communication Theories
BJC2003 Social Media Editing
Major Elective x 1
# Students must complete one module from each of the four Clusters and complete any two modules from the Clusters as GE Electives.
Year 3
Business Education
Business Elective x 2
Common Core Curriculum
ENG3002 English for Professional Communication
GE Cluster x 2#
Major Studies Journalism and Communication
BJC3001 Communication Research Methods
BJC3002 Media Law and Ethics
Business Journalism Concentration
BJC3101 Introduction to Business Journalism
BJC3102 Introduction to Broadcast Journalism
BJC3103 Business and Financial News Reporting and Writing
BJC3104 Business Journalism Practicum
Major Elective x 1
Corporate Communication Concentration
BJC3201 Introduction to Corporate Communication
BJC3202 Corporate Communication Writing
BJC3203 Corporate Communication Practicum
BJC4202 Crisis and Issues Management
Major Elective x 1
# Students must complete one module from each of the four Clusters and complete any two modules from the Clusters as GE Electives.
Year 4
Business Education
Business Elective x 2
Common Core Curriculum
GE Cluster x 2#
Major StudiesJournalism and Communication
BJC4001 Online Journalism and New Media
Business Journalism Concentration
BJC4102 Topical Studies in Business Journalism
Major Elective x 2
Corporate Communication Concentration
BJC4201 Persuasive Communication
BJC4203 Topical Studies in Corporate Communication
Major Elective x 1
Free Elective Modules
Free Elective x 2
# Students must complete one module from each of the four Clusters and complete any two modules from the Clusters as GE Electives.
List of Major Elective Modules
List of GE Cluster Elective Modules
https://ccc.hsu.edu.hk/course-search/
Recommended for Students Who Plan to Develop a Career in Journalism or Business Journalism
BJC2112 News and Media Translation
BJC2113 Introduction to TV Production
BJC2114 Introduction to Film Studies
BJC3011 Summer Internship
BJC3112 TV News Production
BJC3113 Printed Media Practicum
BJC4112 Current Affairs Documentary
BJC4113 Media Management and Operation
Recommended for Students Who Plan to Develop a Career in Corporate Communication
BJC2112 News and Media Translation
BJC2114 Introduction to Film Studies
BJC2214 Media Production and Advertising
BJC3011 Summer Internship
BJC3211 Leadership Communication
BJC3212 Conflict and Negotiation
BJC3213 Digital Public Relations
BJC3214 Multimedia Design for Organizations
BJC3215 Webcasting and Internet Celebrities
BJC4211 Communication Issues in Greater China
BJC4213 Campaign Planning and Management
BJC4214 Financial Communication and Investor Relations
BJC4215 Health Communication
Year 1
Business Education
ECO1000 Principles of Economics
Common Core Curriculum
CHN1000 Freshmen Chinese
CHN1002 Chinese Literature Appreciation
ENG1001 University English (I)
ENG1002 University English (II)
COM1000 Contemporary Information Technologies
Major Studies
Journalism and Communication
BJC1001 News Reporting and Media Writing in Chinese
BJC1011 Introduction to Journalism and Communication
Free Elective Modules
Free Elective x 2
Students admitted to Year 2 may apply for credit transfer or module exemption. Credit transfer or module exemption applications will be considered on a case-by-case basis.
Year 2
Business Education
BUS2001 Principles of Marketing
MGT1002 Principles of Management
Common Core Curriculum
CHN2001 Applied Putonghua
ENG2001 English for Academic Purposes
AMS2340 Introduction to Social Statistics
Major Studies Journalism and Communication
BJC2001 News Reporting and Media Writing in English
BJC2002 Communication Theories
BJC2112 News and Media Translation
Major Elective x 1
Students admitted to Year 2 may apply for credit transfer or module exemption. Credit transfer or module exemption applications will be considered on a case-by-case basis.
Year 3
Business Education
ACY2011 Business Accounting
FIN3009 Financial Management for Journalism
Common Core Curriculum
ENG3002 English for Professional Communication
GE Cluster x 2#
Major Studies Journalism and Communication
BJC3001 Communication Research Methods
BJC3002 Media Law and Ethics
Business Journalism Concentration
BJC3101 Introduction to Business Journalism
BJC3102 Introduction to Broadcast Journalism
BJC3103 Business and Financial News Reporting and Writing
Major Elective x 2
Corporate Communication Concentration
BJC3201 Introduction to Corporate Communication
BJC3202 Corporate Communication Writing
Major Elective x 3
# Students must complete one module from each of the four Clusters.
Students admitted to Year 2 may apply for credit transfer or module exemption. Credit transfer or module exemption applications will be considered on a case-by-case basis.
Year 4
Business Education
Business Elective x 1
Common Core Curriculum
GE Cluster x 2#
Major Studies Journalism and Communication
BJC4001 Online Journalism and New Media
Business Journalism Concentration
BJC4101 Business News Editing
Major Elective x 3
Corporate Communication Concentration
BJC4201 Persuasive Communication
BJC4202 Crisis and Issues Management
Major Elective x 2
Free Elective Modules
Free Elective x 2
# Students must complete one module from each of the four Clusters.
Students admitted to Year 2 may apply for credit transfer or module exemption. Credit transfer or module exemption applications will be considered on a case-by-case basis.
List of Major Elective Modules
List of GE Cluster Elective Modules
https://ccc.hsu.edu.hk/course-search/
Recommended for Students Who Plan to Develop a Career in Journalism or Business Journalism
BJC2111 Digital Photojournalism
BJC2113 Introduction to TV Production
BJC2114 Introduction to Film Studies
BJC3011 Summer Internship
BJC3112 TV News Production
BJC3113 Printed Media Practicum
BJC4112 Current Affairs Documentary
BJC4113 Media Management and Operation
Recommended for Students Who Plan to Develop a Career in Corporate Communication
BJC2112 News and Media Translation
BJC2114 Introduction to Film Studies
BJC2214 Media Production and Advertising
BJC3011 Summer Internship
BJC3211 Leadership Communication
BJC3212 Conflict and Negotiation
BJC3213 Digital Public Relations
BJC3214 Multimedia Design for Organizations
BJC3215 Webcasting and Internet Celebrities (To be confirmed)
BJC4211 Communication Issues in Greater China
BJC4213 Campaign Planning and Management
BJC4214 Financial Communication and Investor Relations
BJC4215 Health Communication
Year 3
Business Education
ACY2011 Business Accounting
FIN3009 Financial Management for Journalism
Common Core Curriculum
ENG3002 English for Professional Communication
GE Cluster x 2#
Major Studies
Journalism and Communication
BJC2002 Communication Theories
BJC3001 Communication Research Methods
BJC3002 Media Law and Ethics
Business Journalism Concentration
BJC1001 News Reporting and Media Writing in Chinese
BJC3101 Introduction to Business Journalism
BJC3102 Introduction to Broadcast Journalism
BJC3103 Business and Financial News Reporting and Writing
Major Elective x 2
Corporate Communication Concentration
BJC2001 News Reporting and Media Writing in English
BJC3201 Introduction to Corporate Communication
BJC3202 Corporate Communication Writing
Major Elective x 3
# Students must complete one module from each of the four Clusters.
Year 4
Business Education
Business Elective x 1
Common Core Curriculum
GE Cluster x 2#
Major Studies Journalism and Communication
BJC4001 Online Journalism and New Media
Business Journalism Concentration
BJC4101 Business News Editing
Major Elective x 3
Corporate Communication Concentration
BJC4201 Persuasive Communication
BJC4202 Crisis and Issues Management
Major Elective x 2
Free Elective Modules
Free Elective x 2
# Students must complete one module from each of the four Clusters.
List of Major Elective Modules
List of GE Cluster Elective Modules
https://ccc.hsu.edu.hk/course-search/
Recommended for Students Who Plan to Develop a Career in Journalism or Business Journalism
BJC2111 Digital Photojournalism
BJC2113 Introduction to TV Production
BJC2114 Introduction to Film Studies
BJC3011 Summer Internship
BJC3112 TV News Production
BJC3113 Printed Media Practicum
BJC4112 Current Affairs Documentary
BJC4113 Media Management and Operation
Recommended for Students Who Plan to Develop a Career in Corporate Communication
BJC2112 News and Media Translation
BJC2114 Introduction to Film Studies
BJC2214 Media Production and Advertising
BJC3011 Summer Internship
BJC3211 Leadership Communication
BJC3212 Conflict and Negotiation
BJC3213 Digital Public Relations
BJC3214 Multimedia Design for Organizations
BJC3215 Webcasting and Internet Celebrities
BJC4211 Communication Issues in Greater China
BJC4213 Campaign Planning and Management
BJC4214 Financial Communication and Investor Relations
BJC4215 Health Communication
QF Information
Admission Application
Applications for entry to Year 1, Year 2 and Year 3 are now accepted.
Enquiry
Programme Brochure
Download