Bachelor of Arts (Honours) in Convergent Media and Communication Technology
The Bachelor of Arts (Honours) in Convergent Media and Communication Technology (BA-CMCT) Degree Programme provides students with a quality inter-disciplinary education that offers a unique blend of media theory and practice in association with communication technology, so as to nurture professional and versatile talents to confidently face challenges and opportunities in the age of rapidly developing digital media and communication industries. The increasing convergence of Communication, Computing and Content in the digital media evolution is the driving force that calls for a new generation of capable talents who possess both good technological ability and communication competence.
Based on a well-balanced curriculum, the BA-CMCT programme includes major study areas that cover modules in three key aspects. Students will, namely:
- Master the basic technologies of interactive media, Internet communications and mobile platforms;
- Practice a variety of digital media production methods involving sound, TV, video, desktop publishing, web-media and micro-film; and
- Understand the human communication fundamentals associated with communication theories, intercultural communication, media law and ethics.