The inaugural “AI Workshop,” organized by the School of Communication at The Hang Seng University of Hong Kong, co-hosted by Radio Television Hong Kong (RTHK), and supported by the University Teaching and Learning Quality Committee, has successfully concluded. On April 27, the “AI Workshop Students’ Works Exhibition and Awards Ceremony” was held to showcase students’ creative achievements and honor outstanding works.
This workshop marks the School of Communication’s first in-depth collaboration with the broadcasting and film industries in the field of artificial intelligence education. It was thoughtfully conceptualized and planned by Associate Dean Professor Ronald Chiu, together with three faculty members – Dr Sobel Chan, Ms. Doris Law and Ms. Glacial Cheng – marking a significant milestone in innovative teaching.
Amid the increasing integration of artificial intelligence in journalism, communication, and media, the workshop titled “Enhancing Digital Communication through Generative AI: A Pilot Scheme for Innovative Pedagogies” directly engages with this emerging trend. Its aim is to deepen both faculty and students’ understanding and practical application of Generative AI, thereby enhancing students’ competitiveness in the future job market.
The School of Communication extends sincere gratitude to RTHK for their strong support, providing professional instructors and organizing two visits to RTHK, enabling students to gain firsthand experience of AI’s practical applications in broadcasting. The expertise and guidance from RTHK professionals greatly enriched the students’ learning and broadened their perspectives.
Special thanks also go to Mr. Wave Cheung from the Hong Kong Visual Effects Association, who shared the latest AI advancements in the film industry and provided in-depth mentorship, effectively bridging theory and practice for the students.
Following eight intensive training sessions, students successfully utilized Generative AI to create image works on diverse themes. The School held a week-long exhibition of these works, followed by an award ceremony. From many entries, the judging panel selected a champion, first and second runners-up, and two merit award recipients. The champion was awarded to Lu Chaoqun, a Year 4 student of Convergent Media and Communication Technology; the first runner-up was Li Jinhan, a Year 2 student of Journalism and Communication; the second runner-up was Li Yuanjin, a Year 3 student of Convergent Media and Communication Technology. Merit awards went to Ou Yalan, a Year 2 student of Arts and Culture Communication, and Zhu Junxing, a Year 4 student of BBA (Hons) in Professional Accountancy.
The judges highly commended the students for their boundless creativity, diverse themes, and bold experimentation. They encouraged students to embrace AI as a powerful tool while cautioning against over-reliance, emphasizing the importance of cultivating personal storytelling skills and creativity.
At the award ceremony, Professor Scarlet Tso, Dean of the School of Communication, emphasized that although AI has become an indispensable component across today’s workplaces and professional fields, mastering technology alone is not enough. Developing the right mindset toward AI use – including ethical considerations and critical thinking – is equally vital. These qualities empower students to make responsible, professional decisions and produce superior work.
With the successful launch of this pioneering teaching initiative, the School of Communication looks forward to students applying the knowledge and skills gained from this workshop to their future studies and careers, showcasing greater creativity, responsibility, and professional competitiveness.
Students visited the Radio Television Hong Kong AI Lab to gain firsthand understanding of the practical applications of AI technology in broadcasting services.
RTHK staff explained to the students the operation of the 4K UHD Outdoor Broadcasting Truck.
The students had the opportunity to visit the RTHK Virtual Reality Studio.
A RTHK instructor taught the use of the AI generation tool Adobe Firefly.
A RTHK instructor taught students how to use the AI generation tool HeyGen.
Mr. Wave Cheung, the instructor, taught the students in class how to effectively use AI generation tools to enhance their video projects.
Professor Jeanne FU, Vice-President (Learning and Student Experience) and Director of Centre for Innovation and Director of Centre for Innovation and Entrepreneurship at The Hang Seng University of Hong Kong, delivered the opening speech.
Professor Scarlet TSO, Dean of the School of Communication, presented certificate of appreciation to Mr. Chan Chun Kit (center) and Mr. Chan Kwok Shing (right), representatives of RTHK.
Professor Scarlet TSO, Dean of the School of Communication, presented certificate of appreciation to Mr. Wave Cheung from the Hong Kong Visual Effects Association.
A group photo of guests, instructors, judges, organizing teachers, and students participating in the AI workshop.
Lighting Ceremony for the AI Workshop Students’ Works Exhibition.
