The School of Communication at The Hang Seng University of Hong Kong recently hosted an enriching learning activity titled “Exploring Macao: Preserving and Revitalizing Chinese Culture” from April 28 to 29. Thirty students from diverse academic disciplines, accompanied by four faculty members, embarked on an immersive two-day, one-night cultural exploration of Macao. Supported by the Sin Wai Kin Chinese Culture Promotion Scheme and assisted by the Cultural Affairs Bureau of the Macao S.A.R. Government, the activity provided students with a multifaceted experience through site visits and thematic lectures, enabling them to gain a deep understanding of the significance and practical methods of preserving Macao’s rich Chinese cultural heritage.
Although Macao is widely celebrated for its distinctive Portuguese architectural style, it also harbors a vibrant and diverse Chinese cultural heritage. Designated a UNESCO World Heritage site in 2005, Macao features over 20 historic buildings that uniquely blend Western architectural influences with traditional temples and Lingnan-style mansions. Protecting these invaluable cultural assets remains a vital and ongoing effort. This educational journey aimed at deepening students’ appreciation of Macao’s rich cultural and historical tapestry, highlighting the importance of preserving these treasures through guided tours, expert presentations, and immersive culinary experiences. The initiative closely aligns with the mission of the Sin Wai Kin Chinese Culture Promotion Scheme, which is committed to promoting the preservation and revitalization of Chinese intangible cultural heritage.
During the activity, students visited several significant historical and cultural landmarks, including the Mandarin’s House, the Taipa Houses, the Kun Iam Ancient Temple, the Former Iec Long Firecracker Factory Walkway, and the Macao Museum. Through professional guided tours, they explored the history, cultural significance, and stories behind each site.
In addition, students enjoyed Macao’s iconic snacks and authentic Portuguese cuisine, gaining firsthand insight into the city’s distinctive culinary heritage. This gastronomic experience deepened their appreciation of Macao’s rich multicultural fusion and vibrant cultural diversity.
To further deepen students’ knowledge of cultural heritage conservation and revitalization, the School invited Dr. LUI Chak Keong, a Guest Assistant Professor from Macau University of Science and Technology, to deliver a special lecture titled “Exploring World Heritage Conservation.” Dr. LUI shared valuable academic insights, and students actively engaged with him throughout the interactive Q&A session. Moreover, Dr. LEONG Hoi Keng, an expert in historical heritage, was invited by the School of Communication to personally guide students through the Kun Iam Ancient Temple, offering detailed explanations of the site’s historical background and cultural significance, thereby fostering a deeper respect and understanding of Macao’s cultural assets.
This learning journey not only broadened students’ cultural horizons but also strengthened their commitment to preserving Chinese culture, fully embodying the spirit of the Sin Wai Kin Chinese Culture Promotion Scheme in promoting cultural inheritance and innovation. The School of Communication at The Hang Seng University of Hong Kong remains dedicated to advancing the promotion and protection of Chinese culture, nurturing students to become proactive advocates for cultural heritage preservation.

The first stop was the “Mandarin’s House,” where teachers and students explored the blend of Chinese and Western architecture and learned about its owner, Zheng Guanying.


Dr. LUI Chak Keong gave a special presentation to the students at the “Zheng Guanying Memorial Museum.”

Teachers and students took a group photo with Dr. LUI Chak Keong outside the “Zheng Guanying Memorial Museum.”

A guide from the Cultural Affairs Bureau of the Macao S.A.R. Government introduced the students to the architecture, history, and stories of the “Taipa Houses.”

Teachers and students took a group photo at the “Taipa Houses.”


The students visited the former site of the “Former Iec Long Firecracker Factory” to learn about the development of Macao’s traditional firecracker industry in the 20th century.

The students enjoyed their free time exploring Rua do Cunha during the trip.

Besides the visit, the students also had the opportunity to taste authentic Portuguese cuisine and experience the flavors of Macao.


Dr. LEONG Hoi Keng visited the Kun Iam Ancient Temple to guide the students and explain its history and culture.

Teachers and students took a group photo with Dr. LEONG Hoi Keng in front of the Kun Iam Ancient Temple.

The students visited the Macao Museum to learn about Macao’s history and culture through the exhibits.

The Macau trip ended with a visit to the Macau Museum, where teachers and students took a group photo.
