The School of Communication (SCOM) at The Hang Seng University of Hong Kong (HSUHK) welcomed Dr. Peter Cheung Shung-tak, Managing Director of MMP Group Limited, to our campus recently. Dr. Cheung met with Prof. Scarlet Tso (Dean of SCOM), Dr. Chan Chi Kit (Director of the Master of Arts in Entertainment Media Management and Communication), and Dr. Janice Wong (Senior Lecturer of SCOM) to engage in an insightful discussion on the latest trends and developments in the dynamic world of entertainment media management and communication.
During the meeting, Dr. Cheung—a renowned media professional and advocate for the creative industry—shared his valuable insights on the evolving trends in entertainment media and the growing market demand for skilled professionals in this field, underscoring the significance of this industry’s role in shaping the broader cultural and business landscapes.
Reflections on the Discussion
The meeting covered a range of topics integral to the Master of Arts in Entertainment Media Management and Communication (MA-EMMC) programme offered by SCOM, targeting both academic and professional growth in this field:
- Market Potential: Dr. Cheung highlighted the rapidly expanding career opportunities for graduates specialising in entertainment media management and communication, including roles in event management, film distribution, digital marketing, corporate communications, and content creation for both traditional and digital platforms.
- Vision and Value: Prof. Tso discussed the educational vision of SCOM in nurturing creative and innovative minds equipped with business acumen, ethics, and leadership skills. Dr. Cheung echoed this by emphasising the need for professionals to develop strategic thinking, stakeholder engagement, and audience insights to excel in the competitive entertainment media industry.
- Purpose and Mission: The participants explored how the MA-EMMC programme bridges the gap between theoretical frameworks and practical applications through case studies and hands-on projects, preparing students to meet the challenges of the entertainment industry with confidence and resilience.
Dr. Cheung’s extensive experience in music, media management, and concert and event production brought clarity to the interdisciplinary nature of entertainment media. His advice on crafting engaging communication strategies, balancing artistic expression with business management and addressing the challenges facing the current creative industries aligns seamlessly with the programme’s objectives.
A Pathway to Excellence
The collaborative exchange between Dr. Cheung and the SCOM faculty reinforced the value of media literacy and innovation as crucial elements for future professionals. The MA-EMMC programme continues to integrate SCOM’s mission of bridging theory and practice, preparing students for diverse career trajectories while contributing positively to Hong Kong’s thriving creative industries.
Dr. Peter Cheung and Prof. Scarlet Tso
Dr. Chan Chi Kit, Dr. Peter Cheung, Prof. Scarlet Tso, and Dr. Janice Wong
Dr. Peter Cheung visited Martin Ka Shing Lee Innovation Lab
