Academic Programme
Bachelor of Arts (Honours) in Arts and Culture Communication
Programme Objectives
The programme aims to enable students to:
Programme Intended Learning Outcomes
Programme Overview
| Study Area | Core Modules (Credits) | Elective Modules (Credits) | Total |
|---|---|---|---|
| 1. Major Studies | 17 (51) | 4 (12) | 21 (63) |
| 2. Common Core Curriculum | |||
| i. General Education | 5 (15) | 2 (6) | 7 (21) |
| ii. Languages | |||
| – Chinese | 3 (9) | - | 3 (9) |
| – English | 4 (9) | - | 4 (9) |
| iii. Quantitative Methods and IT Skills | 2 (6) | 2 (6) | |
| 3. Business Education | 2 (6) | - | 2 (6) |
| 4. Free Electives | - | 2 (6) | 2 (6) |
| Total | 33 (96) | 8 (24) | 41 (120) |
Internships
Internships will be arranged for Year 3 students under a major elective module, which will enable students to gain valuable on-the-job training experience and to apply what they have learnt in classroom to the workplace in real life. Such experience will be conducive to strengthening students’ employability in the job market when they graduate from the programme.
Career Prospects
Career Options
Programme Structure (Year 1 Cohort to be Admitted in 2024-25)
Year 1
Business Education
MGT1002 Principles of Management
Common Core Curriculum
CHN1000 Freshman Chinese
ENG1001 University English (I)
ENG1002 University English (II)
COM1000 Contemporary Information Technologies
General Education1
GEN1000 Perspectives on General Education
Major Studies
AAC1001 Fundamentals of Arts and Culture
AAC1002 Arts and Culture Appreciation and Communication
BJC1002 Introduction to Audio-Visual Production
Free Elective Modules
Free Elective x 1
Notes:
- General Education (GE): Students are required to complete GEN1000 Perspectives on General Education, ONE module from EACH of the four GE clusters as required GE modules and ANY OTHER TWO modules chosen from the four GE clusters as elective GE modules; and must obtain a pass in these seven modules in order to fulfil the GE requirement. For details and updates, please visit the Common Core Curriculum website (https://ccc.hsu.edu.hk/ccc/).
Year 2
Common Core Curriculum
CHN1002 Chinese Literature Appreciation
ENG2001 English for Academic Purposes
AMS2340 Introduction to Social Statistics
General Education1
GE Cluster Elective x 2
Major Studies
BJC2002 Communication Theories
AAC2001 Communication for Pop Culture, Arts and Music
AAC2002 Digital Graphic Design for Media Production
AAC2003 PR Writing for Arts and Culture Promotion
Major Elective x 12
Notes:
- General Education (GE): Students are required to complete GEN1000 Perspectives on General Education, ONE module from EACH of the four GE clusters as required GE modules and ANY OTHER TWO modules chosen from the four GE clusters as elective GE modules; and must obtain a pass in these seven modules in order to fulfil the GE requirement. For details and updates, please visit the Common Core Curriculum website (https://ccc.hsu.edu.hk/ccc/).
- To be chosen from the list of BA-ACC Major Electives.
Year 3
Business Education
BUS2001 Principles of Marketing
Common Core Curriculum
CHN2001 Applied Putonghua
ENG3002 English for Professional Communication
General Education1
GE Cluster x 2
Major Studies
BJC3001 Communication Research Methods
AAC3001 Digital Animation for Promotion
AAC3002 Digital Advertising
AAC3003 Intellectual Property, Policy and Industry Management
AAC3004 Media Relations and Communication
Major Elective x 12
Notes:
- General Education (GE): Students are required to complete GEN1000 Perspectives on General Education, ONE module from EACH of the four GE clusters as required GE modules and ANY OTHER TWO modules chosen from the four GE clusters as elective GE modules; and must obtain a pass in these seven modules in order to fulfil the GE requirement. For details and updates, please visit the Common Core Curriculum website (https://ccc.hsu.edu.hk/ccc/).
- To be chosen from the list of BA-ACC Major Electives.
Year 4
General Education1
Cluster x 2
Major Studies
AAC4001 Social Media and Web-media Production
AAC4002 Strategic Communication for Arts and Culture
AAC4003 Event Management and Promotion
AAC4004 Final Year Project
AAC4005 Consumer Behaviour and Persuasive Communication in Arts and Culture
Major Elective x 22
Free Elective Module
Free Elective x 1
Notes:
- General Education (GE): Students are required to complete GEN1000 Perspectives on General Education, ONE module from EACH of the four GE clusters as required GE modules and ANY OTHER TWO modules chosen from the four GE clusters as elective GE modules; and must obtain a pass in these seven modules in order to fulfil the GE requirement. For details and updates, please visit the Common Core Curriculum website (https://ccc.hsu.edu.hk/ccc/).
- To be chosen from the list of BA-ACC Major Electives.
Major Electives
BJC1001 News Reporting and Media Writing in Chinese
AAC2101 Chinese and International Arts and Culture
AAC2102 Film and Culture Communication
BJC2212 Intercultural Communication
AAC3101 Arts and Cultural Festival Promotion
AAC3102 Communication for Cultural Tourism
AAC3103 Fundamental Game Design and Production
AAC3104 Public Relations Practices in Arts and Culture Industries
AAC3105 Internship
BJC4202 Crisis and Issues Management
AAC4102 TV and Culture Communication
AAC4103 Topical Studies in Arts and Culture Communication
Minimum Admission Requirements
Admission to Year 1 (2024-25)
Attained Level 3 or above in Chinese Language and English Language, Level 2 or above in Mathematics (Compulsory), “attained” or above in Citizenship and Social Development and Level 2 in one elective subject in the Hong Kong Diploma of Secondary Education (HKDSE) Examination.
Notes:
- For other qualifications considered for admission to Year 1, please visit the admission website of the Registry for details (https://admission.hsu.edu.hk/zh/home-2/).
- The minimum requirements for admission to Year 2 and admission to Year 3 will be announced in due course.
