Generative Artificial Intelligence (GenAI) is among the most transformative technological advancements, presenting substantial opportunities and challenges for individuals and organisations. However, the widespread adoption of GenAI raises critical questions regarding its creative application, ethical considerations, and the need to balance risks and benefits – particularly in the domains of arts and culture communication, which involves the strategic management of the communication process about arts and culture content and industries.
In Hong Kong, the arts, culture and creative industries have gained significant momentum. Now, Hong Kong is home to over 1,000 arts groups that host approximately 8,000 performances annually, attracting more than 3 million spectators. Hong Kong is also one of the world’s most significant art auction markets. International events such as the Hong Kong Arts Festival and Art Basel bring together top global artists and galleries, showcasing diverse cultures and creativity.
Aligning with these initiatives, the School of Communication at Hang Seng University of Hong Kong launched the Bachelor of Arts (Honours) in Arts and Culture Communication programme in 2024. In the era of AI, this programme plans to develop new knowledge, creative skills, and ethical frameworks for integrating AI as a meaningful and effective tool in teaching and creative communication. As more and more students and educators engage in the use of GenAI applications, it is essential to carefully balance the risks and benefits of integrating AI into creative and cultural industries while advancing teaching and learning in higher education.
Hence, the School of Communication at The Hang Seng University of Hong Kong organises the “Al Creativity, Ethics, and Interdisciplinarity: A Symposium on Empowering Arts and Culture Communication through Generative AI”, bringing together academic and industry experts from Finland, the United States, Mainland China, and Hong Kong for a two-day interdisciplinary international symposium in Hong Kong. The program features two keynote speeches and four parallel sessions. Discussion themes include: (1) Generative AI empowering arts and culture communication: reshaping creativity and global engagement; (2) Generative AI–driven transformation in communication education: ethics and literacy building; (3) Generative AI steering innovation in the art, culture, and media industries; and (4) Interdisciplinary integration of generative AI: opportunities, methods, and reflections. The symposium aims to share cutting-edge research and practical insights, foster academic collaboration and innovation, and encourage participants to integrate the conference outcomes into their teaching and research.
The School of Communication welcomes all to attend the symposium. Details are as follows:
Date and time:
2 October 2026 (Friday): 09:30 – 17:30
3 October 2026 (Saturday): 10:00 – 12:30
Venue:
Lee Ping Yuen Chamber (D801) at The Hang Seng University of Hong Kong (HSUHK) (in-person) and Zoom
Website:
Registration:
If you have any enquiries, please do not hesitate to contact us by scom@hsu.edu.hk. Thank you!
