The School of Communication (SCOM) held its second teaching sharing seminar of AY2024/25 on 3 July 2025. The sharing session was hosted by Professor Scarlet Tso, Dean of the School of Communication, who invited Professor Su, Chien-Chou, Distinguished Professor and Dean of the College of Journalism and Communications, as well as Director of the Ph.D. Program in Communication Studies at Shih Hsin University, to deliver the keynote speech titled “From Polling to Big Data: Opportunities of Transformation for Communication Education and Research in the Era of AI.”
Professor Tso first welcomed Professor Su on behalf of SCOM and introduced his academic background and areas of expertise.
In his address, Professor Su reflected on the longstanding relationship between the two institutions, particularly noting his participation in the “2024 Forum of Deans of Schools of Journalism and Communication from Mainland China, Taiwan, and Hong Kong” hosted by SCOM, where he shared insights on the challenges and prospects of journalism and communication education alongside fellow scholars. Professor Su’s presentation began with a discussion on the impact of public opinion polls on elections and public affairs, highlighting the principles established by the National Council on Public Polls (NCPP) regarding the reporting of polls to ensure that audiences receive reliable information.
Additionally, Professor Su shared examples from his past involvement in cases of polling, emphasizing how the incorporation of social media sentiment and big data analysis, has influenced predictions regarding election results and policy directions.
Professor Su also mentioned the paradigm shift in communication research and teaching methodologies brought about by the AI era. He noted that technological advancements empower communicators to adopt new thinking and working methods, enabling them to continue uncovering data and disseminating the truth. Following the sharing, faculty members from SCOM engaged in a lively discussion, posing questions to Professor Su, which concluded the seminar on an enthusiastic note.
Professor Scarlet Tso (right), Dean of the School of Communication, presents souvenirs to Professor Su, Chien-Chou (left), Distinguished Professor and Dean of the College of Journalism and Communications at Shih Hsin University.
