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School of Communication Joins “My Future My Way” Programme to Enhance Young People’s Communication Skills and Future Readiness

The Centre for Communication Studies (CCS) of the School of Communication at The Hang Seng University of Hong Kong (HSUHK) has joined the Scout Association of Hong Kong’s “My Future My Way” programme, partnering with the CUHK Business School and Tung Wah College to provide career planning courses for young people. A Memorandum of Understanding (MoU) Signing Ceremony and Programme Launch was held at the Hong Kong Scout Centre on 29 August, marking the commencement of the three-year collaboration.

“My Future My Way” aims to combine the professional and academic resources of higher education institutions with experiential and practical learning to help young people explore their interests, develop their potential and consider their future career paths. The programme comprises three areas – entrepreneurship, communication and healthcare – with courses offered by the three participating institutions. CCS will offer the communication course, which is designed to equip participants with foundational knowledge and practical skills to communicate confidently, ethically and effectively across personal, digital, public and cross-cultural contexts.

Dr Wilson Lai, Chief Commissioner of the Scout Association of Hong Kong, said at the ceremony that the collaboration brings together the strengths of Scouting’s non-formal education and the academic resources of higher education institutions. Through experiential and practical learning, young people will have opportunities to develop leadership, problem-solving skills and a spirit of service, while gaining theoretical knowledge and broadening their professional horizons.

Mr Clarence Leung, BBS, JP, Under Secretary for Home and Youth Affairs, officiated as a witness to the MoU signing and addressed the ceremony. He highlighted the Government’s commitment to youth development and expressed confidence that collaboration between the Scout Association and higher education institutions would help nurture young people with a global outlook, professional skills, a sense of responsibility and a positive mindset.

The “My Future My Way” programme is expected to benefit more than 200 young Scout members. Through its participation, CCS will contribute its expertise in communication education and training to help participants strengthen their communication skills and deepen their understanding of communication in different contexts, better preparing them for their future studies, careers and personal development.

 

The CCS of the School of Communication at HSUHK signed a MOU with the Scout Association of Hong Kong to jointly provide career planning courses for young people.

 

Representatives of HSUHK — Professor Simon Shun-Man HO (3rd from right, front row), Professor Scarlet TSO Hung (4th from left, front row), and Dr. Fred LUK Koon Yung (3rd from left, front row) — attended the MOU Signing and Programme Launch Ceremony in support of the “My Future My Way” initiative.
CCS of the School of Communication at HSUHK signed an MOU with the Scout Association of Hong Kong to jointly offer courses for young people under the “My Future My Way” initiative.

 

 

The Scout Association of Hong Kong presented a souvenir to the School of Communication at The Hang Seng University of Hong Kong (HSUHK).
From left: Dr. Wilson LAI Wai-sang, Chief Commissioner of the Scout Association of Hong Kong; Professor Simon Shun-Man HO, then President of HSUHK; Professor Scarlet TSO Hung, Dean of the School of Communication at HSUHK; and Mr. Clarence LEUNG Wang Ching, Under Secretary for Home and Youth Affairs.